Let’s be honest: building a business is hard. Building one that reflects your values, honors your boundaries, and still scales? That’s next-level. But Cristina Mas Adler is doing just that — and in this episode, she’s breaking it all down for us.

Cristina is the founder and CEO of CIM Consulting, an award-winning Miami-based agency that’s helped shape everything from iconic local hotspots like Sushi Maki to major community initiatives like the Underline. What started as a “happy accident” in 2015 has grown into a thriving, mission-driven business rooted in purpose, people, and giving back.

In this episode, Cristina gets real about:

• The true turning point that helped her go all in on entrepreneurship (hint: love had something to do with it)
• How she balances leadership with life — from her email delay strategy to her 9-to-5 boundaries
• The hiring lessons she’s still learning (and how she got good at letting people go)
• Why she’s rebranding her business — and what she’d do differently if she could start over
• The power of saying no, automating early, and building a team that feels supported

If you’ve ever struggled with work-life balance, hiring, burnout, or being the face of your brand — this conversation is your permission slip to grow on your terms.

Like this episode? Leave a review, share it with a friend, and subscribe so you never miss what’s next.

Ready to get started?

Sign up for my 48-Hour Plan Workshop: Launch Your Marketing Business This Weekend - a one-hour workshop that walks you step-by-step through turning your skills into a clear, client-ready service package. In just 48 hours, you’ll be ready to pitch your services and take on your first client — without the overwhelm or overthinking. Sign up now at MarketingYourWayPodcast.com/workshop

Connect with Cristina:

🌐 Website: www.cristinamas.com

📲 Instagram: @cim.miami

Want more behind-the-scenes?

Connect with me on Instagram @anastasiia.mann or Linkedin

Don’t miss what’s next — be sure to subscribe, leave a review, and share this episode with someone who needs the nudge.

Thanks to our episode affiliate partner:

📩 FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal at MarketingYourWayPodcast.com/flodesk

---

Visit Episode Page