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From Family Ties to Business Triumphs with Linda Renteria

From Family Ties to Business Triumphs with Linda Renteria

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In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Linda Renteria, COO and co-owner of Casa Sanchez Foods, a third-generation producer of fresh salsas and tortilla chips. Linda shares how she transitioned from in-law to operations leader in a legacy business, navigated the complexities of family dynamics, and helped scale a beloved local brand into a nationally distributed staple, all while preserving its authenticity and heart. This conversation offers thoughtful insights into growing with purpose, leading with values, and building a brand customers love.

Key Topics Discussed

  • Navigating in-law dynamics in a family business while maintaining healthy boundaries and earning trust.
  • Building operational excellence by implementing structure, training, and cross-departmental communication.
  • Scaling through strategic distribution, including a significant turning point with Safeway that launched national growth.
  • Listening to customers to balance tradition and innovation in product development and branding.
  • Using brand storytelling and loyalty, including tattoos of the company logo, to create emotional connections.
  • Championing STEM and manufacturing careers, especially for underrepresented communities and future leaders.


Connect with Linda Renteria on LinkedIn or at info@casasanchezfoods.com
Learn more about Casa Sanchez Foods

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy

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