In this episode, Federico Trejo shares his journey in the landscaping industry, detailing his transition from employee to business owner of Tierra Viva Landscapes. He emphasizes the importance of high-quality service, building trust with clients and employees, and the need for education within the industry. Federico discusses innovative practices in landscaping and the significance of being selective with clientele to maintain quality. The conversation highlights the evolving nature of landscaping as a living organism and the importance of communication and transparency in client relationships.

Takeaways

• Federico transitioned from employee to business owner in a short time.
• He emphasizes the importance of high-quality service in landscaping.
• Building trust with clients and employees is crucial for success.
• Federico believes in being a resource for his clients beyond landscaping.
• He practices selective clientele to maintain service quality.
• Education is vital to change the perception of the landscaping industry.
• Federico uses innovative practices to enhance plant health and aesthetics.
• Communication with clients is key to ensuring satisfaction and transparency.
• He aims to elevate the landscaping industry to a professional standard.
• Federico's journey reflects the challenges and rewards of entrepreneurship.

Chapters

00:00

Introduction and Background

01:35

The Journey to Entrepreneurship

09:25

High-End Landscaping Services

17:35

Building Trust with Clients

25:13

The Importance of Client Relationships

27:57

Education and Community Engagement