In this engaging conversation, Ron McKeefery interviews Rod from Picking and Punching Cards, exploring his journey from professional wrestling to becoming a successful reseller and content creator. Rod shares insights on the importance of generational knowledge in reselling, the art of building a brand, and the strategies he employs in the card market. The discussion also delves into the future of live selling, lessons learned from mistakes, and Rod's aspirations for his channels and businesses.TakeawaysRod's journey from wrestling to reselling showcases the importance of following one's passion.Generational knowledge in reselling can provide a significant advantage.Building a brand is crucial for standing out in a crowded market.Content creation can be a powerful tool for merging passion with profit.Understanding the card market requires deep knowledge and strategic buying.Live selling is the future of reselling, emphasizing social engagement.Mistakes in reselling are valuable learning experiences that contribute to growth.Calculated risks can lead to significant rewards in the reselling business.Engaging with the audience is essential for success in live selling.Finding undervalued items in bargain boxes can lead to profitable flips.Chapters00:00 Introduction to Rod's Journey02:47 The Influence of Family on Reselling06:05 Wrestling Career and Its Impact08:48 Building a Brand in Reselling and Content Creation12:04 The Importance of Persona and Character14:43 Scaling Content and Business Models17:45 Understanding Box Breaks and Financial Strategies24:41 Navigating the Card Market: Pre-orders and Pricing Strategies27:23 The Shift from Sports to Non-Sports Cards28:55 The Future of Live Selling: Insights and Strategies31:21 Building a Brand in Live Selling: The Importance of Engagement34:27 Sales Velocity and the Art of Live Selling38:29 Lessons Learned: Risks and Rewards in Card Collecting47:04 Future Plans: Expanding Content and Community EngagementKeywordswrestling, reselling, cards, content creation, branding, live selling, business strategies, market trends, collectibles, entrepreneurshipEbay Store: https://www.ebay.com/str/onethousandtruecardsCollX: Search - 1000 Card Project (@Admin1000CardProject)* Let me know when you join, I want to be your first customer. YouTube: https://www.youtube.com/@1000CardProjectInstagram: @1000CardProject Card Dealer Pro: https://v2-carddealerpro.cello.so/Jjhyy9arVzh* Joining with my code gets you an additional 500 scans and me as well. Mailing Supplies:Penny Sleeves - https://amzn.to/4ktWE63Top Loaders - https://amzn.to/3D8o3cDOr Card Savers - https://amzn.to/3Xj6E86Team Bags - https://amzn.to/4gWRts4Tape - https://amzn.to/4gT16IoTape Dispenser - https://amzn.to/4bgqDdbEnvelopes - https://amzn.to/3EVzRj2