From Data to Decisions: AI in Marketing
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From Data to Decisions: AI in Marketing
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Everyone’s talking about AI, but is your business ready for it?
In this episode, Alex talks with Josh Berry, Technical Director at Bind Media, about why the real power of AI in marketing begins with your data. Before chasing new tools, Josh explains how agencies and brands must centralise, clean and structure their data so it is AI-ready.
Josh shares how Bind Media, a certified B Corp, built a modular data architecture that now powers AI agents, marketing automation and smarter decision-making across client campaigns. From optimising Google Ads to scaling lead generation, he shows how the right data layer unlocks efficiency, creativity and better results.
You will learn:
Why “garbage in, garbage out” matters more than ever in AI marketing
How to take a modular approach to building AI systems
The cultural shift required to bring teams on the journey
If you want to use AI to drive business growth rather than just experiment with shiny tools, this conversation gives you the roadmap.
Listen now and discover how to future-proof your marketing with data.