What if sustainability wasn’t just compliance but a core optimization strategy?

In this first episode of Business as Unusual, Sara Fossum sits down with sustainability strategist Martin Gjessing to rethink how businesses create long-term value.

Martin shares his journey from accounting to sustainability consulting, revealing why many companies approach sustainability as just regulatory reporting, and how this limits innovation and competitiveness.

Together, they explore how small businesses can shift from compliance-driven ESG to embedding sustainability in strategy, why startups often build circular business models without realizing it, and how concepts like the Economics of Mutuality help companies rethink purpose, profit, and ecosystems.

As a consultant at Vekstpartner, Martin advises businesses on integrating climate risk, supply chain resilience, and value chain sustainability into everyday operations, not as add-ons, but as drivers of business success.

Subscribe for candid conversations on sustainability strategy, business innovation, and smart leadership.

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Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

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