『From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients』のカバーアート

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

著者： Kris Jones
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Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.Kris Jones マーケティング マーケティング・セールス 経済学
エピソード
  • Ep. 76 | What a StoryBrand Website Actually Looks Like in Real Life

    Ep. 76 | What a StoryBrand Website Actually Looks Like in Real Life
    2026/05/19

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources


    If you have a website and you're not getting clients from it, the problem is almost never the design. It's the message.


    In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coaching. You'll see exactly what wasn't working on her original site and what we changed to make it actually do its job.


    Here's what this episode covers:

    • Your homepage has one job. And most coaching websites aren't doing it. I'll show you exactly what that looks like and what to fix.

    • Your bio isn't the problem. Where you put it is. There's a specific order that makes visitors care about who you are, and most coaches have it backwards.

    • Your testimonials might be working against you. A few small changes make the difference between social proof that builds trust and social proof that creates friction.


    This episode is a practical walkthrough you can apply to your own website today.


    —

    Connect with Kris

    Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call

    Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

    Instagram: https://instagram.com/reddoorstory

    Facebook: https://facebook.com/reddoorportland

    LinkedIn: https://www.linkedin.com/in/reddoordesigns/


    Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!

    Apple: https://bit.ly/clickpodcastapple

    Spotify: https://bit.ly/clickpodcastspotify

    YouTube: https://bit.ly/clickpodcastyoutube
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    26 分
  • Ep. 75 | How to Use Storytelling to Close More Sales with Neal Foard

    Ep. 75 | How to Use Storytelling to Close More Sales with Neal Foard
    2026/05/05
    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesMost business owners think storytelling is about being a good communicator. Neal Foard would tell you it goes much deeper than that. After 30+ years crafting persuasive messages for brands like Toyota, Budweiser, and Lexus, he's learned that the stories you choose to tell reveal your priorities, and the right story at the right moment can be worth more than any sales strategy.In this episode, I sit down with Neal Foard, storyteller, persuasion expert, and founder of StoryFire, to talk about what actually makes people trust you, buy from you, and come back. Neal brings real-world examples that are hard to forget, including a car dealer whose unofficial motto was "I'll lose a little money to make a friend" and a $1.86 investment that earned a first-class upgrade at LAX.The throughline in all of it: generosity and trust compound in ways that transactional selling never will.What we cover in this episode:Why the stories you choose to tell matter more than how polished your delivery isHow rehearsing a presentation 30+ times actually makes you sound more natural and more credibleThe real reason kind businesses outperform aggressive ones (and the car dealer who proved it)What a troll doll and a bag of M&Ms can teach you about making people feel seenWhy recording yourself on camera is one of the most underused tools for becoming a better communicatorIf you want clients who trust you before they ever get on a call with you, this conversation is worth your time.Meet Neal FoardNeal Foard is a master storyteller and branding expert who spent 25 years shaping award-winning ad campaigns for global icons like Budweiser, Lexus, and Sony. For his international work on Toyota, he was listed among the top ten most decorated creative directors in the world. As Worldwide Director of Creative Learning for advertising giant Saatchi & Saatchi, Neal authored a program to teach professionals to sell their work more effectively. Today, he consults with Fortune 500 companies, universities, and governments on the art of persuasive messaging. A sought-after speaker with multiple appearances on the TEDx stage, Neal is known to millions for his viral videos celebrating everyday human kindness.https://www.storyfire.nethttps://www.instagram.com/nealfoard/https://www.youtube.com/@nealfoard/videosnealfoard.com—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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    56 分
  • Ep. 74 | Donald Miller Called This “One of the Best StoryBrand Websites”—Here’s Why

    Ep. 74 | Donald Miller Called This “One of the Best StoryBrand Websites”—Here’s Why
    2026/04/21

    👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources


    Most business owners don't realize their website is telling the wrong story. Not because the copy is bad, but because it's about them instead of their client.


    In this episode, I walk you through a real client transformation so you can see exactly what was broken, what changed, and why it worked. My client Susan is a former prosecutor, MSNBC legal analyst, and certified divorce coach. Her credentials are impressive. Her original website led with all of them. And it still wasn't converting.


    Here's a little of what I cover:

    • Why leading with your credentials, your method name, or a poetic headline is quietly costing you clients

    • The three questions your hero section needs to answer before a visitor will take the next step

    • A simple self-audit you can do today to find out whose story your website is actually telling


    If you have a website and you're not getting the clients you want from it, this one is for you.


    —

    Connect with Kris

    Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

    Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

    Instagram: https://instagram.com/reddoorstory

    Facebook: https://facebook.com/reddoorportland

    LinkedIn: https://www.linkedin.com/in/reddoordesigns/


    Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

    Apple: https://bit.ly/clickpodcastapple

    Spotify: https://bit.ly/clickpodcastspotify

    YouTube: https://bit.ly/clickpodcastyoutube
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    18 分
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