『From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy』のカバーアート

From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

著者： Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
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Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.Kris Jones | Brand Messaging and StoryBrand Marketing Strategist マーケティング マーケティング・セールス 経済学
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  • Ep. 79 | StoryBrand Your Coaching Business: Turn Your Website into Your Top Sales Employee with Mindy Shotwell

    Ep. 79 | StoryBrand Your Coaching Business: Turn Your Website into Your Top Sales Employee with Mindy Shotwell
    2026/06/30

    StoryBrand website copy is the difference between a coaching site that converts and one that just exists. In this episode, I work live with leadership coach Mindy Shotwell to build her website wireframe using the StoryBrand messaging framework. You'll walk away knowing exactly how to position your message, lead with your client's problem, and turn your website into a real sales tool.


    Meet Mindy Shotwell

    Mindy Shotwell is a leadership coach who helps people communicate effectively, navigate growth, and lead with confidence. After nearly 30 years in Human Resources, she now works with leaders moving through self-doubt, identity shifts, and the often messy middle of change - helping them approach difficult conversations with clarity, ease, and grounded confidence.

    https://www.linkedin.com/in/mindyshotwell/


    Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call

    Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

    Instagram: https://instagram.com/reddoorstory

    Facebook: https://facebook.com/reddoorportland

    LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!

    Apple: https://bit.ly/clickpodcastapple

    Spotify: https://bit.ly/clickpodcastspotify

    YouTube: https://bit.ly/clickpodcastyoutube
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    43 分
  • Ep. 78 | How Heidi Allsop Used Website Marketing to Fill Her Calendar

    Ep. 78 | How Heidi Allsop Used Website Marketing to Fill Her Calendar
    2026/06/16

    Most coaches invest in website marketing and wonder why prospects never book. Heidi Allsop had a polished website, years of experience, and zero leads. The problem wasn't her credentials—it was her brand messaging. In this episode, hear exactly how she rewrote her website copy using a proven messaging framework and filled her calendar.


    Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call

    Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

    Instagram: https://instagram.com/reddoorstory

    Facebook: https://facebook.com/reddoorportland

    LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!

    Apple: https://bit.ly/clickpodcastapple

    Spotify: https://bit.ly/clickpodcastspotify

    YouTube: https://bit.ly/clickpodcastyoutube
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    12 分
  • Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham

    Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham
    2026/06/02
    Most business owners know they should be doing video marketing, but they just keep finding reasons not to. In this episode, I sit down with video strategist Kirsten Graham to talk about what's actually behind that resistance and what it's quietly costing you.Kirsten has been helping business owners get visible through video podcasts and YouTube since before most of us had smartphones. She and her business partner built a model that removes every excuse, pairing clients with trained virtual assistants who handle the content marketing and distribution side so the host can stay focused on the conversations.We get into the real mechanics of building a sustainable video presence, and Kirsten shares what she's seen work (and fail) across hundreds of coaches and service businesses.Here's what we cover in this episode:The surprising statistic about how few podcasters are still active at the two-year mark, and what it reveals about why strategy matters before you hit recordWhat it actually takes to build the kind of know, like, and trust that converts listeners into clientsThe one mindset shift that makes getting on camera feel less like a performance and more like a serviceThis conversation will change how you think about showing up on video.Meet Kirsten GrahamKirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money! YouTube: https://youtube.com/@sixfigurebusinesscoachingWebsite: https://sixfigurebusinesscoaching.com/Facebook Page: https://www.facebook.com/SixFigureBusinessCoachingLinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/Instagram: https://www.instagram.com/sfbizcoaching/—Connect with KrisBook a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-callDownload the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube
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    42 分
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