In this powerful and eye-opening episode, Dave Closson sits down with Dr. Aaron Weiner to explore the evolving landscape of substance misuse—and what true prevention must look like in a world where addiction is often a business model. From flavored nicotine pouches and gamified vapes to the wellness-wrapped marketing of psychedelics and cannabis, Dr. Weiner unpacks the manipulative tactics industries use to hook youth and keep customers dependent.

But this conversation goes far beyond the threats. Together, Dave and Aaron dive into emotional literacy, family connection, and how adults—whether parents, prevention leaders, or peers—can create safe spaces that protect and empower youth.

What You’ll Learn

• Why addiction isn't just a health crisis—it's a profitable business model.

• How emerging products like gaming vapes and flavored nicotine pouches are targeting young people.

• What’s really behind the rise of psychedelics and cannabis as “wellness” tools—and what prevention professionals need to know.

• How shame and secrecy keep people stuck—and how to counter it with safety and connection.

• Actionable strategies for building youth resilience through emotional literacy and real-world tools.

Key Topics Covered

• The “Addiction for Profit” industry and its shifting tactics

• Current trends in youth substance use—and why prevention is working

• The misleading marketing of psychedelics and the wellness industry

• Helping youth cope with adversity: emotional literacy, mindfulness, and support systems

• The role of parents, peers, and prevention professionals in building trust

• How to operate within your “circle of influence” for lasting impact

Links:

• https://www.weinerphd.com/
• https://www.dfaf.org/