Is EDI broken or just misunderstood? In this reunion episode of Freight Friends, Blythe Brumleve welcomes Grace Sharkey back to the mic to talk about her new role at Orderful, the state of freight media, and why so many companies are still struggling with EDI integrations.

From customer horror stories to a Christmas Eve miracle involving Walmart, Grace shares why she’s betting big on solving one of freight’s most persistent pain points.

Key takeaways:

• Media experience is a hidden weapon for logistics companies trying to build trust and relevance
• Grace’s new role at Orderful focuses on making EDI less painful, faster to implement, and API-friendly
• Many brokers delay switching tech out of fear of cost when in reality, it’s the bad setup that’s costing them
• Freight tech storytelling needs to focus more on the people using it, not just the software
• Orderful is solving a known problem with actual working tech (that’s already saved Christmas at least once)

LINKS:

• Grace's Linktree
• Nick Stachel's LinkedIn
• Orderful's Website
• The Supply Chain Is the Product
• The Logistics of SHEIN: From Imports to Influencers

WATCH THE FULL EPISODE HERE

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