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In this episode, we pull back the curtain on what actually makes a service business valuable—from strategic pricing and employee care to operational systems and SBA financing. This isn't theory. It's what we're learning firsthand while taking over a local plumbing company.

We get into the trenches—talking about the hidden leverage of SOPs, why price transparency matters more than ever, and how backend operations determine whether your business can scale or stall.

We also unpack real-world SBA changes, deal structures, and why goodwill might be the most misunderstood piece of small business valuations.

Whether you’re planning to buy a business, currently running one, or just thinking like an owner—this episode will challenge you to stop chasing revenue and start building real enterprise value.

📌 Key Topics:
✅ The three levers that drive business value (and which one is most overlooked)
✅ Why raising prices can actually retain great employees
✅ How perceived quality wins customers—even without changing your product
✅ What FF&E, inventory, and goodwill really mean in a valuation
✅ The latest SBA financing rules and how they impact your deal structure
✅ Why most businesses aren't ready for marketing (and what to fix first)
✅ The hard truth about buying vs. operating—and why finding the deal is just step one

The biggest wins come from the boring, behind-the-scenes work—if you're willing to build it right.

🎬 Chapters:

00:00 Bridging the Gap in Business Understanding
01:05 The Journey to Business Acquisition
08:30 Investing in Education for Business Success
14:56 The Importance of Due Diligence
17:20 Navigating the Underwriting Process
26:04 Understanding Negotiation Dynamics
30:45 Managing Employee Relations During Transition
36:03 Bridging the Gap in Underwriting
37:06 The Journey to Business Ownership
39:20 Understanding Business vs. Real Estate Underwriting
44:01 Investing in Education: The Value of Courses
50:27 The Importance of Community and Support
52:28 Risk Mitigation in Business Acquisition
53:24 Navigating the Due Diligence Process
01:01:40 Negotiating with Sellers: Finding Common Ground
01:07:13 Employee Retention and Transitioning Ownership

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What if the hardship you're facing isn't bad… it’s just asking you to get stronger?

In this powerful episode of Freedom Fighters, we sit down with a former track athlete, high school teacher, and Air Force officer who’s spent decades studying what helps people thrive—not just survive. From running in -20° windchill to parenting with purpose, this conversation unpacks how pain, perseverance, and preparation collide to forge a life worth leading.

It all started with one brutally honest lesson from his old coach: “There’s no such thing as bad weather—just soft people.” That mindset would go on to shape everything: his leadership style, his parenting philosophy, his mission in the military, and his relentless pursuit of raising strong kids in a softening world.

We explore the grind behind growth, the science of post-traumatic growth, and how to train your brain (and your kids’) to get better at hard things. This episode isn’t about parenting tips or motivational fluff—it’s about building a legacy through discomfort, daily reps, and deeply held values.

📌 Key Topics:
✅ Why preparation matters more than conditions
✅ The mental shift from surviving to thriving
✅ How post-traumatic growth is biologically built into us
✅ Why the military is investing in performance psychology
✅ The difference between therapy and thriving
✅ Raising strong kids in a world that avoids struggle
✅ How bedtime stories can literally rewire your child’s brain
✅ Using mission statements to lead yourself and your family
✅ Practical tools for building character through story
✅ The difference between perception and perspective—and why it matters
✅ Why rhythmic breathing isn't about stress relief—it’s about stress mastery
✅ How to “manipulate” your kids (ethically) to teach them better habits
✅ How to apply pressure without breaking your kids
✅ Why choosing your struggle is better than trying to avoid pain altogether

This one’s for the parents, leaders, and freedom-seekers who are done playing soft.
Listen now—and start building the kind of strength that lasts.

🎬 Chapters:

00:00 Education and Early Life Experiences

04:39 Psychology and Performance

10:01 The Shift in Psychological Focus

14:35 Post-Traumatic Growth and Resilience

20:58 Understanding Post-Traumatic Growth

25:57 The Science of Growth Through Struggle

31:11 Raising Resilient Children

36:52 Character Development Through Storytelling

41:25 Navigating Mental Health and Counseling Stigmas

51:15 Understanding Perception vs. Perspective

51:54 New Chapter

56:37 The Importance of Mission Statements

01:01:03 Finding Meaning in Life's Challenges

01:08:18 Ethics in Manipulation and Influence

01:13:29 Navigating Ethical Dilemmas

01:18:09 The Role of Struggle in Growth

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In this episode, we wrestle with a tension every entrepreneur, investor, and freedom-seeker faces: Is this a bold pivot or just another shiny object? The difference isn’t always obvious—especially when everything looks like opportunity and we’re wearing five hats at once.

We unpack our own experiences shifting from real estate to small business, trading short-term hustle for long-term legacy, and figuring out what actually deserves our time. If you're feeling stretched thin, juggling too many ventures, or asking whether you're building something meaningful or just moving fast… this one’s for you.

We also ask the hard questions most people avoid:

Why are we really pivoting?
When does ambition become distraction?
What does it cost to be present in one thing vs. good at many?
This isn’t about theory—it’s about clarity. About aligning how we spend our time with who we say we want to become.

📌 Key Topics:
✅ The real difference between pivoting and chasing shiny objects
✅ How to measure opportunity cost when time is your biggest asset
✅ The four hats of wealth-building: employee, self-employed, business owner, investor
✅ Why cash flow and legacy require different playbooks
✅ The identity shift from doing everything to doing what matters

Freedom isn’t found in the next opportunity—it’s built by owning the ones that truly align with our purpose.

🎬 Chapters:
00:00 The Journey to Business Acquisition
11:44 Investing in Education: The Cody Sanchez Course
17:39 Understanding Due Diligence in Business
20:36 Navigating the Negotiation Process
29:17 The Importance of BATNA in Negotiations
39:43 Strategies for Increasing Business Value