Your name sets the tone. It’s the first impression, the identity, the hook that makes people pay attention (or forget you instantly).

- What makes a great business name

- Why the name needs to make sense and feel true to what you do

- How to avoid overthinking and still make progress

- Real-world advice for choosing something memorable and meaningful

Don’t let naming your business slow you down—but don’t treat it like an afterthought either. Find something that clicks, then run with it.

✨More Information✨

Enter code for 15% off your first month at Penji: FREEIDEAS

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In this episode, we cover:

- Why clarity beats complexity when choosing your services

- How to narrow down your offers based on what you’re confident and comfortable doing

- Why your service should be the exact answer to one clear problem

- How to position yourself as the obvious solution to your prospect’s #1 question

Whether it’s digital marketing, consulting, content creation, or anything else—you don’t need to be everything to everyone. Focus, specialize, and do it well. The real win? Knowing your strengths and building your services around them.

✨More Information✨

Enter code for 15% off your first month at Penji: FREEIDEAS

• Become a customer at Penji: https://penji.co/pricing/
• Receive Weekly Advice directly to your email: https://getfreeideas.com
• Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas
• Subscribe to Dear Dads: https://www.youtube.com/@deardadsco

. In this episode, we break down how to:

- Choose a niche without overcomplicating the process

- Identify your ideal demographic using real customer data

- Focus on what you’re actually good at (not what’s trending)

- Let your current audience guide your future growth

Whether you’re just starting out or refining your business model, this episode will help you cut through the noise and make smart, grounded decisions. Your niche doesn’t need to be perfect. It just needs to be yours.

✨More Information✨

Enter code for 15% off your first month at Penji: FREEIDEAS

• Become a customer at Penji: https://penji.co/pricing/
• Receive Weekly Advice directly to your email: https://getfreeideas.com
• Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas
• Subscribe to Dear Dads: https://www.youtube.com/@deardadsco

In this episode of Free Ideas, we break down everything you need to know to build a successful agency from the ground up.

- Understand your service—know what you’re truly good at.

- Define your offerings—don’t try to do everything, specialize.

- Focus on solving problems, not just chasing money.

The key to long-term success? Deliver real value and scale smart. When it’s time to grow, use Penji for unlimited, high-quality graphic design to streamline your workflow and keep clients happy.

Drop your questions below—what’s your biggest challenge in starting an agency?

✨More Information✨

Enter code for 15% off your first month at Penji: FREEIDEAS

• Become a customer at Penji: https://penji.co/pricing/
• Receive Weekly Advice directly to your email: https://getfreeideas.com
• Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas
• Subscribe to Dear Dads: https://www.youtube.com/@deardadsco

In this video, I’m pulling back the curtain to show you exactly how projects are posted within Penji and the work that goes into optimizing client websites. This is a raw, behind-the-scenes look at what it takes to build an agency from the ground up. The website? Not perfect. The pricing? Still evolving. The process? Always improving. But waiting for perfection = waiting forever. The real goal is to start getting customers, refine the strategy, and build as we go. Over the next 1-3 months, the website and copy will continue to evolve, but the core mission remains the same: - Help businesses grow through powerful digital marketing strategies. - Leverage Penji’s creative power to deliver high-quality results. - Build an agency that’s transparent, scalable, and adaptable. This is the reality of starting a business in real time—no fluff, no sugarcoating. Watch the process unfold, in real time.

✨More Information✨

Enter code for 15% off your first month at Penji: FREEIDEAS

• Become a customer at Penji: https://penji.co/pricing/
• Receive Weekly Advice directly to your email: https://getfreeideas.com
• Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas
• Subscribe to Dear Dads: https://www.youtube.com/@deardadsco

This isn’t just a podcast, a business experiment, or a creative outlet—it’s the beginning of something bigger than just numbers, profits, or views. It’s about exploring ideas without limits, testing what works (and what doesn’t), and sharing the raw, unfiltered process of building something from the ground up.

In this episode, I dive deeper into:

- The lessons learned from growing Penji

- The first steps toward launching new ventures

- Conversations that challenge the status quo of business and creativity

- Why sometimes not knowing is the best way to start I don’t have all the answers.

I don’t even have all the questions yet. But if there’s one thing I’ve learned from this journey, it’s that every great idea starts with action—and this is mine. If you’re here for the real, unpolished truth about entrepreneurship, creativity, and pushing past doubt, hit Subscribe and join me on this unpredictable journey.

✨More Information✨

Enter code for 15% off your first month at Penji: FREEIDEAS

• Become a customer at Penji: https://penji.co/pricing/
• Receive Weekly Advice directly to your email: https://getfreeideas.com
• Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas
• Subscribe to Dear Dads: https://www.youtube.com/@deardadsco

For the past 15 years, I’ve dedicated myself to making world-class creative services accessible to small businesses, entrepreneurs, and marketing teams.

Now, on Valentine’s Day, I’m launching my love letter to that very same mission—while also creating a space where I can share my journey, my lessons, and the raw, unfiltered reality of my life. Not just as an entrepreneur, but especially as a new father.

My Purpose for This Channel is Simple:

- To show you how to build and scale a business with Penji.

- To give you real, actionable ideas you can implement immediately.

- To prove that anyone—starting with $0—can create something remarkable.

- To prove to myself that the idea I had five years ago was worth it.

This video should explain more, but if you’ve ever felt stuck, I hope I can provide 10 minutes (or more, depending on how much I rant) of free ideas that help make your world more profitable. Like, subscribe, follow along—or don’t. I don’t care. But my hope is that one day, you will.

✨More Information✨

Enter code for 15% off your first month at Penji: FREEIDEAS

• Become a customer at Penji: https://penji.co/pricing/
• Receive Weekly Advice directly to your email: https://getfreeideas.com
• Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas
• Subscribe to Dear Dads: https://www.youtube.com/@deardadsco

Dan Martell is an award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008. As an informal angel investor, he is active in advising entrepreneurs using lean startup methodology and metrics based marketing to gain market adoption.

Links mentioned in interview:

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Website: https://www.danmartell.com

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Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business..

Follow Penji Here:

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Website: https://penji.co

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✨More Information✨

Enter code for 15% off your first month at Penji: FREEIDEAS

• Become a customer at Penji: https://penji.co/pricing/
• Receive Weekly Advice directly to your email: https://getfreeideas.com
• Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas
• Subscribe to Dear Dads: https://www.youtube.com/@deardadsco