Before Carl Stoffers was Entrepreneur Magazine’s Senior Business Editor, he was logging twelve-hour shifts in a maximum security prison in the sweltering Arizona desert. But even surrounded by concrete walls and lockstep routines, Carl never let go of his love for words – reading under a flashlight in secret as a kid and nurturing an “impossible dream” to become a journalist.

In this episode of the Smart Franchising Podcast, we explore

(03:04) Chasing dreams and taking bold risks

(06:09) Why home service franchises stay strong in recessions

(10:38) Best starter franchises for hands-on owners

(14:49) Keeping it simple with rising beverage trends

(17:22) How tech enhances the customer experience

(20:27) Why embracing change fuels franchise growth

(23:05) The story behind a thrift franchise's success

(25:17) The emotional origins of BrightStar Care

(28:21) What Gen Z and millennials value in franchising

(34:00) Why interviews demand real discretion

(36:21) Exciting franchise updates and an inspiring story

(38:24) Humans helping humans thrive

On Getting Into Franchising “When It Never Feels Like the Right Time”

Carl: You find yourself working 12 hours a day in a maximum security prison out in the middle of the desert, it can cause you to do a little bit of thinking…you know that’s not where you want to spend the rest of your professional life. I feel a definite bond with franchisees who left safe careers to dive into something totally new.

On the Power of the “Unsexy” Brand

Carl: There are all sorts of non-glamorous areas you can get into with franchising and really carve out a good name for yourself. The successful people I meet – whether it’s pest control, roofing, or thrift stores – are changing the industry by showing what’s possible for anyone with grit and the right support.

On Why the Human Story Still Wins

Carl: What I look for is, number one, a business relevance…and then, is the backstory compelling? Is it going to grab our readers? Franchising attracts unique personalities. The ones willing to solve problems, take risks, and overcome setbacks.