In this episode of Frameworks, Stories & Strategy, we explore Wardley Maps — a powerful visual tool for understanding how your business evolves and how your product fits in the bigger picture.

You’ll learn:

• The core elements of a Wardley Map: Value Chain → Evolution Stages (Genesis → Custom → Product → Commodity)

• How to mentally map and remember the framework so you can explain it to your team or interview panel without fumbling

• How mapping helps you spot opportunities, manage risk, and align product decisions with larger business strategy

• The connection between product positioning and strategic evolution — why companies like Slack and Netflix thrive by understanding where they play on the map

If you’ve ever wondered why some teams seem to be chasing novelty while others dominate in scale — this episode will give you the mental model to chart your own course.

In this episode of Frameworks, Stories & Strategy, we explore the BICEPS framework — a simple but powerful tool to help leaders and product teams think holistically about value creation and performance.

We’ll break down the six pillars of BICEPS:

• Business Results

• Innovative Edge

• Customer Experience

• Employee Experience

• Process Optimization

• Sustainability

You’ll learn how to mentally map and remember BICEPS (without getting lost in jargon), how to apply it to strategic planning, and how to use it in interviews to demonstrate big-picture thinking. We’ll also cover ways to adapt the framework to your product org — whether you’re scaling a startup or aligning cross-functional teams in a larger enterprise.

By the end, you’ll have a practical and memorable tool to guide conversations about what really drives business success today.

In this episode of Frameworks, Stories & Strategy, we explore Teresa Torres’s powerful product discovery tool — the Opportunity Solution Tree (OST) — and how to mentally map it, use it, and remember it in the heat of your next product decision or interview.

We break down:

• The key levels of the tree: Outcome → Opportunities → Solutions → Assumption Tests

• How to align discovery work with business goals through continuous interviewing and ideation

• Mental tricks and visual hooks to help you recall and explain OSTs clearly to stakeholders (or recruiters)

We also touch on common challenges like linking research, tracking project status, and customizing the OST for real-world use — and offer practical workarounds.

If you’ve ever lost your discovery work in a tangle of Miro boards and Google Docs, this episode will help you think — and build — with more structure and clarity.