There is nothing more exciting than talking with a money or policy decisionmaker who's all in on the conversation. They're leaning in, they're asking good questions. Their gears are turning as they think about how you can work together. That's awesome when that happens.

And then, there are the times where you've got the opposite. They're not engaged. Their body language and their relative silence tell you so. They're listening politely enough, but it feels like they're just waiting for you to be done so they can move on.

When that's happening in real time, it is super stressful. You can tell your messaging's not landing. You can feel them slipping further and further away.

But how to tell what's wrong? And what to do to fix it?

Today I'm sharing with you the four engagement must haves – and how to make sure they're built into all of your messaging. So that you can have the engagement you want and need from your most critical decisionmakers.

In this episode, we share:

• Why it’s harder now to engage decisionmakers than it has even been
• How to pull the decisionmaker in in the first one or two minutes of interaction
• Two key ingredients to grabbing and holding a decisionmaker’s attention
• The real purpose of data and information in the engagement process (it’s not what you’ve been taught)
• How to share ROI data in a way that will get the decisionmaker as excited about it as you are
• Why vivid storytelling is such a powerful engagement tool, and how to use it
• What to focus on first to vastly increase the impact of your message

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