Amy Briggs, Founder & CEO of Aviva, shares how her unexpected path from pediatric speech-language pathologist to tech founder led her to build a virtual scheduling assistant designed to give parents back their time—and their sanity. What began as a desire to lighten the mental load for families became a mission to eliminate the invisible labor of managing school forms, appointments, activities, and the endless stream of emails that govern modern parenthood.

We explore:

✅ How Amy’s work with children and families revealed the emotional and logistical weight parents carry
✅ The pivotal moment that pushed her from private practice into entrepreneurship
✅ Why her first startup idea failed—and how that clarity led to Aviva
✅ How she built a scrappy, non-scalable alpha, ran 20 testers through it, and confirmed parents’ deep need for automation
✅ The challenge of building a tech product without a tech background, including mentorship, hiring the right developer, and navigating Google’s strict security review
✅ Her early branding and marketing approach as a bootstrapped founder

Amy’s story is a reminder that founders don’t need a traditional tech background to build something meaningful. With the right insight, persistence, and empathy for the problem, you can create tools that truly lighten the load for families.

👉 Learn more about Aviva: https://www.withaviva.com/

👉 Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-briggs-87b59a94/

Connect with me (Dan Ritzke):

I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.

👉 Visit my website: https://danritzke.com/

👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/

Apply to be on the podcast or nominate a founder:

👉 Founders in Full: https://danritzke.com/podcast/