Ten years ago, Pip Murray was blending nut butter in her kitchen after marathon training. Today, she’s the founder of a multi-million pound food brand, stocked in major supermarkets, with a cult following.

In this episode of Founder to Founder, Pip shares the full, unfiltered story. From her first market stall on cold winter weekends to securing manufacturing, branding on a shoestring, and raising her first £120k on Crowdcube.

Listen in if you’re:

• Starting a food brand (or thinking about it)
• Wondering whether to take the leap
• Looking for honest insight on product, people and purpose

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If you’re an early-stage founder looking for support to help you start up, join the Virgin StartUp Community to connect with other founders, mentors and advisors to support you through your journey.

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Hosted by Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor.

Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers.

PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Founder to Founder, we sit down with Andy McNulty—ex-CEO of Victoria Beckham and co-founder of Touch Stay, the digital guidebook platform used by thousands of hospitality businesses worldwide.

Andy’s journey into tech entrepreneurship is anything but traditional. From CFO roles at Gucci and Alexander McQueen to launching a SaaS startup with no technical background, he shares how intuition, resilience, and a strong sense of purpose helped him build, scale, and eventually sell Touch Stay.

We explore:

• How a binder full of flies sparked a SaaS business
• Why Virgin StartUp’s accelerator was a game-changer
• The moment COVID accelerated growth instead of ending it
• What it’s really like selling your ‘business baby’
• Why mentorship, gut instinct and “play money” matter more than perfection
• Life after exit—and why he’s not done with tech just yet

Andy also reflects on grief, identity, health scares, and the emotional cost of letting go. This is a raw, insightful look at building something meaningful—and knowing when to walk away.

If you’re a founder juggling the high-stakes world of SaaS, or wondering what it takes to go from startup to sale—this episode is full of gold.

FOLLOW ANDY

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FOLLOW VIRGIN STARTUP

If you’re an early-stage founder looking for support to help you start up, join the Virgin StartUp Community to connect with other founders, mentors and advisors to support you through your journey.

Community.virginstartup.org

Instagram

YouTube

TikTok

Linkedin

Hosted by Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor.

Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers.

PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor.

Hosted on Acast. See acast.com/privacy for more information.

In this inspiring episode of Founder to Founder, we sit down with Olivia Jenkins, co-founder of D.LOUISE, the sustainable, tarnish-free jewellery brand that’s redefining what it means to build a purpose-led business.

After losing her mother and facing a period of uncertainty during the pandemic, Olivia poured her energy into creating something meaningful. With zero industry experience and just a gut instinct, she bootstrapped D.LOUISE into a fast-growing business rooted in bravery, simplicity, and joy.

We talk about turning grief into purpose, building confidence as a first-time founder, and why sustainable growth—not overnight success—is the mindset shift more entrepreneurs need to hear. Olivia also opens up about mentorship, mental health, and how showing up authentically fuels both community and commercial growth.

If you’re building a product-based brand or need a nudge of inspiration to get started, this one’s for you.

FOLLOW OLIVIA

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FOLLOW VIRGIN STARTUP

If you’re an early-stage founder looking for support to help you start up, join the Virgin StartUp Community to connect with other founders, mentors and advisors to support you through your journey.

Community.virginstartup.org

Instagram

YouTube

TikTok

Linkedin

Hosted by Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor.

Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers.

PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor.

Hosted on Acast. See acast.com/privacy for more information.