In this insightful episode of Qredible Live, host Brian Fitzpatrick welcomes Pierre Killeen, a leading voice in Canadian cannabis policy and Executive Director of the Cannabis Standards Alliance of Canada (CSAC). Together, they unpack the growing crisis of trust in the cannabis industry—and how CSAC is tackling it head-on through standards, self-regulation, and industry collaboration.

• The origins and mission behind CSAC

• Why the industry needs rigorous, science-based standards

• The core pillars: Quality, Compliance, Certification, Empowerment

• How CSAC differs from traditional regulators and labs

• Recap of CSAC’s first Standards Workshop

• Who’s at the table: labs, licensed producers, industry leaders

• The birth of the CSAC Quality Label and what it means for consumers

• Key challenges in sampling, testing, and labeling THC

• Why Canada’s federal model still has blind spots

• The U.S. “patchwork” challenge: innovation meets inconsistency

• Cross-border lessons: what each market can learn from the other

• How CSAC could inspire global standardization efforts

• Upcoming CSAC initiatives: proof of concept, certifications, education

• Bringing transparency to medical cannabis patients

• How digital tools and tech partnerships can drive change

• How companies can join the movement via cansac.org

• Pierre’s vision: A more trustworthy, transparent cannabis ecosystem

• Why now is the moment for industry-led change

• A call to action for labs, brands, and advocates to get involved

• Lawyer, public affairs veteran, cannabis policy expert

• Former exec at HEXO and Cannabis Council of Canada

• Now leading CSAC in developing and enforcing voluntary standards