Paul and Josh welcome a dear friend and dynamite realtor, Leslie Romenesko. Leslie shares her inspiring journey from a childhood spent in her father's appraisal office to becoming a top-producing real estate agent in Los Angeles. She emphasizes the importance of building strong relationships with clients and fellow agents, and how treating others with kindness can lead to success in the industry. Leslie also discusses her unique approach to client interactions, focusing on understanding their needs and providing tailored solutions. With a mix of personal anecdotes and professional insights, this episode is packed with valuable lessons for anyone looking to thrive in real estate.

#realestate #podcast #success #networking #inspiration #realestatepodcast

Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast

Instagram: https://www.instagram.com/forwardonemedia

TikTok: https://www.tiktok.com/@itspaulmarkmorris

Facebook: https://www.facebook.com/paulmarkmorris

Connect with Leslie Romenesko

Instagram: https://www.instagram.com/leslielahomes/

Presented by Forward One Real Estate

Instagram: https://www.instagram.com/forwardonerealestate

https://forwardone.com/

Timestamps

00:00:05 - Meet Leslie Romenesko

00:00:54 - Why Realtor Relationships Matter

00:05:00 - From Film School to Los Angeles Real Estate

00:07:50 - The First Deal and Building a Business

00:11:11 - Preparation, Persistence, and Believing in Yourself

00:20:51 - Measuring Success and Setting Goals

00:25:02 - A Quality-Over-Quantity Business Model

00:26:04 - Building the Right Support Team

00:31:43 - Building a Client Base From Zero

00:42:01 - Turning Open Houses Into Opportunities

00:42:55 - The Best CRM Is the One You Use

00:46:36 - Authentic Follow-Up Without Rigid Scripts

00:51:56 - Taking Action, Getting Feedback, and Adapting

00:55:15 - A Client-Centered Listing Presentation

00:58:19 - Listen More and Keep Meetings Short

01:02:14 - Personal Values, Happiness, and Family

01:03:32 - Courage, Community, and Let's Go

An enlightening conversation with Neyshia Go, a remarkable real estate leader who has built an impressive career from the ground up. Neyshia shares her story of how she landed her first job in real estate, the challenges she faced, and the strategies she employed to close over 200 real estate deals. Neyshia shares valuable insights on working with developers, understanding market trends, and creating a bespoke marketing strategy for each property.

Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast

Instagram: https://www.instagram.com/forwardonemedia

TikTok: https://www.tiktok.com/@itspaulmarkmorris

Facebook: https://www.facebook.com/paulmarkmorris

Connect with Neyshia Go

Instagram: https://www.instagram.com/neyshiago

https://neyshiago.com/

Presented by Forward One Real Estate

Instagram: https://www.instagram.com/forwardonerealestate

https://forwardone.com/

Timestamps

00:00:01 - Introduction and Neyshia’s Path into Real Estate

00:03:41 - Building a Business from Scratch

00:06:56 - Why Development Became the Goal

00:10:04 - Creating Lasting Value for Developers

00:11:37 - How to Define and Underwrite a Developer's Buy Box

00:15:07 - Back-of-the-Napkin Deal Analysis

00:20:58 - Why Environment and Proximity Matter

00:23:45 - Turning Proximity into Early Listings

00:25:50 - Pairing New-Agent Hustle with Experience

00:29:34 - Leaving a Long-Term Partnership

00:30:30 - Choosing Sotheby's and Building a Boutique Team

00:32:34 - Maintaining Standards Through Compensation and Training

00:36:14 - Small-Team Production and Quality Over Quantity

00:38:36 - Investing in Leverage and Valuing Your Time

00:39:53 - Bespoke Marketing for Every Luxury Listing

00:44:11 - Personal Reflections and Rapid-Fire Questions

Paul Morris has the question your buyers are thinking: Should we wait for rates to come down? Right now, rates are at a one-year high, and the Fed is likely to raise them again soon. As an agent, it’s crucial to be informed and provide your clients with the right answers. In this episode of the Forward One podcast, Paul breaks down the numbers you can't afford to miss, including the current 30-year fixed rate and the median home price. With pending sales down 5.4%, buyers are hesitating, and it’s essential to understand why. Paul shares insights on how to approach clients who are considering waiting for lower rates and why that might not be the best strategy. Instead of competing on predictions, focus on the facts and simple math to show your value as an agent. Paul also discusses the importance of knowing your local market numbers, which can set you apart from the competition. By pulling key metrics like active inventory and median days on market, you can provide your clients with the most relevant information. Remember, the house is the decision, and the rate is just a condition. If you’re ready to elevate your real estate game, tune in and learn how to master your market.

Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast
Instagram: https://www.instagram.com/forwardonemedia
TikTok: https://www.tiktok.com/@itspaulmarkmorris
Facebook: https://www.facebook.com/paulmarkmorris

Presented by Forward One Real Estate
Instagram: https://www.instagram.com/forwardonerealestate

https://forwardone.com/

Timestamps

00:00:00 - The Rates Question Every Buyer Is Asking
00:00:59 - The Three Numbers Driving the Market
00:02:20 - The Fed’s Decision and What Comes Next
00:04:01 - Payment Math: Should Buyers Wait or Move Now?
00:06:07 - Four Local MLS Numbers Agents Should Track
00:09:32 - How to Advise Buyers Who Want to Wait

00:11:30 - Why Record Prices Aren’t Producing Seller Offers
00:13:11 - Pricing and Financing Strategies for Sellers

00:15:48 - Weekly Homework: Know Your Local Numbers
00:17:13 - Disclaimer and Closing

Welcome to the Forward One podcast! Host Paul Mark Morris, along with co-host Josh Spitzen, welcome their incredible guest Joseph Trujillo. Joseph spent 25 years in government service before making a bold leap into the real estate world. He started his career with a unique perspective, having sold his own home and realizing he could do it better than the agents he encountered. In just a few short years, he skyrocketed to success, selling 40 homes in his first year while still working full-time as a special agent. Joseph's story is a testament to the power of determination and the importance of leveraging your network. He emphasizes the significance of visibility and consistency in marketing, especially through social media. Joseph's innovative approach to real estate, including his use of technology and media, has set him apart in a competitive market. If you're looking to break into real estate or elevate your current business, Joseph's journey and strategies will inspire you to take action and achieve your goals. Tune in to learn how you can replicate his success and make your mark in the real estate industry!

Connect with Forward One

YouTube: www.youtube.com/@forwardonepodcast

Instagram: https://www.instagram.com/forwardonemedia

TikTok: https://www.tiktok.com/@itspaulmarkmorris

Facebook: https://www.facebook.com/paulmarkmorris

https://forwardone.com/

Guest

https://therealjosephtrujillo.com/

Instagram: https://www.instagram.com/therealjosephtrujillo

Timestamps

00:00:01 - From Special Agent to Real Estate Entrepreneur

00:02:42 - How Joseph Sold 40 Homes in His First Year

00:11:34 - Adapting Branding and SEO for the AI Era

00:19:32 - Scaling to 100 Deals with a Lean Team

00:23:23 - First Contact, Warm Handoffs, and Communication

00:30:37 - Using Market Data to Maximize Lead Conversion

00:35:13 - Scaling from Government Service to 1,500 Agents

00:42:04 - Returning to Sales to Build a New Model

00:45:36 - Creating New Development Opportunities Through YouTube

00:49:14 - How LA Style Magazine Became a Real Estate Asset

00:57:18 - Fire Round: Faith, Family, and Integrity

Paul Mark Morris opens the Forward One podcast with a “waiting market” thesis as national median home prices hit a record $440,600 while pending home sales fell 5.4% in June across all regions. He reviews key data: existing sales running near 4 million annually, inventory at 1.56 million (4.6 months’ supply), first-time buyers at 33%, and the 30-year fixed rate at 6.58% (second weekly increase), with daily quotes briefly touching 6.85%. He explains how war-related oil spikes and inflation pressures are moving the 10-year Treasury and mortgage rates, and previews a Fed meeting where a hike is a live possibility. He frames the market as a standoff, not a crash, offers rate/payment examples, urges agents to use local MLS metrics, and provides three client conversation frameworks for buyers, sellers, and crash fears, noting low distressed sales and only 2% of mortgaged homes underwater.

*More from Paul*
Paul: https://www.instagram.com/paulmarkmorris/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Buyers Are Waiting
00:00:47 This Week’s Market Setup
00:01:51 Key Numbers Dashboard
00:04:55 Mortgage Rates Explained
00:09:33 The Standoff Opportunity
00:14:53 Why Rates Moved
00:18:47 Fed Meeting Watch
00:23:09 Local Metrics That Matter
00:27:41 Client Conversation Frameworks
00:36:32 Crash Talk With Data
00:41:08 Wrap Up And Next Week

In this Forward One podcast, Jeffrey Saad joins hosts Paul and Josh to discuss managing major career pivots—from restaurants to real estate—by prioritizing authenticity, presence, and enjoyment of the day-to-day over fixation on outcomes. Saad describes his upcoming book with Steve Shull, The Reduction, built around doing less to live better, clarifying one’s story, focusing on the circle of control, stopping “storytelling,” and creating a personal constitution to guide decisions. He emphasizes responsibility, gratitude, open-mindedness, sustainable work habits, and boundaries, including reducing time with toxic people. The conversation also covers practical real estate principles—competing on value, telling clients the truth, asking better questions, consistency, and systematic client follow-up—ending with a rapid-fire round on Saad’s values, fears, and purpose.

*Jeffrey Saad*

Instagram: https://www.instagram.com/chefjeffreylsaad/
Website: https://www.compass.com/agents/jeffrey-saad/

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.,forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps:

00:00:00 Podcast Welcome

00:00:41 Motorcycle Safety Talk

00:02:49 Pivoting Careers Authentically

00:04:43 Process Over Outcomes

00:06:02 Passion Meets Practicality

00:10:59 Finding Your Real Passion

00:12:15 Consistency Through Authenticity

00:17:43 Doing Less Better

00:19:03 Open Mind Learning

00:24:43 Circle of Control

00:27:52 Tools for Moving Forward

00:29:08 Discovering Your True Self

00:32:01 Joy Starts Within

00:32:40 Give First Get More

00:33:41 Value Creation Pays

00:35:10 Own Your Choices

00:37:16 Respond Dont React

00:38:57 Cut Toxic Ties

00:41:44 Reduce to Essence

00:48:28 Flow State Focus

00:49:25 Personal Constitution

00:51:07 Book and Reduction Method

00:57:41 Quiet Time Truth

01:00:21 Speak Truth Kindly

01:02:03 Price Beats Marketing

01:02:13 Hard Truth Listing Reset

01:03:50 Commission Objections

01:04:58 Value Over Price

01:07:28 Local Expert Myth

01:09:56 No Trash Talking

01:13:39 Ask Dont Sell

01:15:39 Walking Away Standards

01:21:09 Closing Gifts Connection

01:23:01 CRM Daily System

01:25:00 Consistency Not Personal

01:27:07 Fire Round Finale

In this Forward One podcast episode, hosts Paul Mark Morris and Josh Spitzen interview real estate broker Rod Watson about how an infomercial course launched his career while he was coaching college basketball, leading him to study real estate terminology and eventually leave coaching and later a six-figure job at Porsche to build a family business. Watson explains starting as an investor, then getting licensed and building expertise during the 2007–2008 short sale/REO era, where he learned patience, negotiation, and title complexity, often waiting 9–12 months to close. He describes generating business through letter writing to a car-sales client base, doing 18–20 annual deals in Texas, and later leading Bank of America’s cooperative short sale work in Southern California. Watson shares his current boutique brokerage, service-first approach, niche in sports/entertainment clients, expansion plans in downtown San Diego, database-focused AI assistant “Ace,” and routines and principles centered on family, health, impact, and playing the long game.

* Rod Watson*
Instagram: https://www.instagram.com/rodwatson23/
Website: https://www.zillow.com/profile/RodWatson

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps:
00:00:00 Welcome and Introductions
00:00:41 Infomercial Spark
00:02:57 From Coaching to License
00:03:08 Investing in Texas
00:04:26 Short Sales Crash Era
00:05:10 Lessons from Distress Deals
00:09:02 Lead Generation Playbook
00:15:16 Long Game Client Story
00:17:30 Modern Buyer Expectations
00:20:53 Boutique Brokerage Today
00:22:33 Going the Extra Mile
00:26:57 LA San Diego Strategy
00:29:19 Long Game Leadership
00:30:25 AI Assistant Ace
00:32:21 Automating Database Follow Up
00:33:22 Family Legacy Vision
00:37:07 Daily Routine Discipline
00:39:08 Protecting Your Time
00:42:16 Riches In Niches
00:44:29 Superpower Strategy
00:51:53 Patience And Long Game
00:54:08 Fire Round Finale

In this Forward One podcast episode, realtor Alyssa Barajas shares how she shifted from studying to be a physician’s assistant to real estate seven years ago after her husband encouraged her to get licensed and list his flipped properties. She explains growing into a high-producing solo agent averaging about 25 transactions per year and why hiring an assistant (Danielle) and later adding an agent (Jasmine) helped her create systems, organize her CRM, and restore balance. Barajas discusses leveraging people and processes, using Follow Up Boss, and the importance of consistent follow-up and managing client expectations when delegating tasks. She outlines her social media strategy—posting 2–3 times daily across platforms with educational, sales, and personal content—plus vendor-collaboration videos for learning and referrals, and she emphasizes authenticity, resources, ongoing learning, and a long-term goal of building rental-property income.

*Alyssa Barajas *
Instagram: https://www.instagram.com/alyssambarajas/
Website: https://teamcirca.com/agent/alyssa-barajas

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamp:
00:00:00 Meet Alyssa Barajas
00:00:18 From Medicine to Real Estate
00:02:15 Scaling to 25 Deals
00:03:30 Hiring an Assistant
00:06:23 Systems and CRM Setup
00:10:04 Delegation and Standards
00:15:59 Vendor Videos for Referrals
00:20:45 Social Media Content Plan
00:23:42 Posting Cadence and Lead Split
00:25:51 No Prospecting Needed
00:26:41 DIY Media Workflow
00:28:36 Gear Apps and AI Editing
00:29:59 Authenticity Beats Production
00:32:30 Scheduling Posting Strategy
00:35:06 Content vs Lead Gen Debate
00:38:19 Algorithm Shifts and Discovery
00:40:35 Search AI and Local Visibility
00:45:16 Learning Rooms and Mentors
00:47:10 Goals Mentorship Script
00:49:48 Rapid Fire Closing