Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Rory Barish to unpack what a 40-year real estate career teaches you about client care, integrity, and playing the long game. Rory shares why the best agents don’t chase every deal, how trust compounds over decades, and what truly separates professionals who last from those who burn out. If you want to build a reputation that creates repeat clients, referrals, and real longevity in this business, this conversation is a must-listen.

*Rory Barish*

Instagram: https://www.instagram.com/rory.barish/

Website: http://lane4realestate.com/

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction and Warm Welcome

00:01:05 Rory's Unique Approach to Client Relationships

00:04:15 Expertise in Various Neighborhoods

00:09:38 Transition from Entertainment to Real Estate

00:11:24 Leveraging Past Experiences

00:14:02 Building Trust and Confidence

00:29:13 Maintaining High Standards and Integrity

00:32:32 Personal Commitment to Clients

00:33:28 Handling Competition and Market Realities

00:36:38 Motivation and Client Impact

00:38:36 Challenges and Resilience

00:41:38 Staying in Your Lane

00:43:09 Overcoming Adversity

00:49:17 Changes in the Real Estate Industry

00:57:18 Fire Round: Personal Insights

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Rayni Williams to unpack why integrity—not hustle—is the real driver of long-term success in real estate. Rayni shares her unconventional path, the hard ethical lines she refused to cross, and how consistency, intuition, and client-first decision-making helped her build one of the most respected luxury brokerages in Los Angeles. This is a conversation about playing the long game, doing things the right way, and building a legacy that actually lasts.

*Rayni Williams*

Instagram: https://www.instagram.com/williamsandwilliams/

Website: https://thewilliamsestates.com/about/rayni-williams/

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction to Rainey Williams

00:02:04 Transition to Real Estate

00:05:13 Family Influence and Real Estate Journey

00:13:06 Meeting Brandon and Forming a Partnership

00:17:37 Success at Hilton and Highland

00:25:13 Founding Beverly Hills Estates

00:34:24 Meeting Jeff Hyland

00:35:07 Dinner at Bouchon

00:36:42 Balancing Career and Family

00:38:59 Empowering Agents

00:41:18 The Importance of Gratitude

00:49:41 Real Estate Strategies

00:58:06 Future Goals and Legacy

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we break down one of the biggest mistakes we see agents make every year: relying on vague goals instead of setting true commitments. We talk through why goals alone can actually limit your growth, how specificity creates accountability, and the simple math behind building a business plan that actually works.

We also walk through the frameworks we use with our own agents — lead vs. lag indicators, understanding where your business really comes from, and how to reverse-engineer the actions that will drive your results in the coming year. This conversation is all about clarity, consistency, and creating a sustainable plan you can execute with confidence.

If you’re ready to level up your planning, remove the guesswork, and commit to real growth, this is your episode.

Timestamps
00:00:00 Introduction to Goal Setting
00:02:02 The Importance of Specificity
00:03:33 Creating Measurable Goals
00:06:46 Lead vs. Lag Indicators
00:09:23 Understanding Key Performance Indicators (KPIs)
00:12:55 Analyzing Business Sources
00:19:26 Leveraging Time and Effort
00:21:16 Delegation and Leverage in Real Estate
00:22:46 The Importance of Automation
00:26:32 Sustainable Plans and Self-Awareness
00:27:03 Consistency in Fitness and Business
00:34:27 Effective Networking Strategies
00:38:34 Goal Setting and Commitment

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/