Lynette Marble joins the Forward One podcast to break down the real estate social media strategies she uses to turn TikTok views into new clients and sold homes. From music and editing tools to her 80/20 content formula, she shares the tested tactics that drive sales and build relationships. But her strategy doesn’t end when she puts her phone down. It ties directly into her face-to-face relationships in Ventura County.00:00 Welcome to Forward One with Lynette Marble

00:11 Her real estate journey: starting from ground zero

01:24 Life events that drive buying and selling

02:28 Why real estate is a relationship business, not "churn and burn"

03:32 Two lead-gen models: high-volume vs. relational

04:59 Ventura County roots and community trust

05:33 Turning relationships into business: authenticity and volunteering

06:53 Starting on social media as a new agent

07:44 Targeting first-time home buyers on TikTok

08:37 The 80/20 content formula

09:14 What is a TikTok duet?

10:15 How much business comes from social media (it took 3 years)

10:58 Tracking analytics to see what works

11:35 Social proof vs. lead generation

12:46 Why 99% of buyers use online tools

14:09 Educating viewers vs. "just listed, just sold" posts

15:29 Meeting your audience where they are

16:06 The "How Did We Do It?" series

16:54 The most affordable one-bedroom in Ventura County post

17:59 Editing tools: CapCut and Canva

19:54 Instagram vs. TikTok vs. Facebook: every platform is a language

21:36 Learning new platforms with YouTube

22:21 Running ads from TikTok content

22:50 Why social media skills win over any client

24:05 Filming listings and timing music to video

25:05 Offering to film other agents' home tours

25:52 TikTok affiliate program

26:43 Why she won't sell to her audience

27:35 The next two years: consistency and phone calls

28:04 Marketing-enhanced prospecting

28:29 Her open house system

29:32 Final thoughts

How do you price a home when there’s nothing to compare it to? Gary Gold has the answer, and he’s sharing his system. Gold is the legendary agent behind the Playboy Mansion sale, the first home in Los Angeles to sell for $100 million, as well as the $150 million Chartwell Estate and the Hearst Estate. In this episode, he joins Paul Morris and Josh Spitzen to explain how he prices the most unusual homes on the market. It starts with doing away with the term “comps” and rethinking what a premier blue chip property brings to the table.

Connect with Gary Gold

https://soldbygold.net/

https://www.instagram.com/soldbygold/

Timestamps

• 00:00 Meet Gary Gold: from Hilton & Hyland to record-setting sales

• 04:55 The challenge of pricing a home with no comparables

• 07:15 Why Gary banned the word “comps”

• 11:50 Why “How’s the market?” is a meaningless question

• 16:35 The two-part answer to pricing luxury

• 21:50 Creating urgency without faking it

• 26:00 Pricing 5% high vs. 5% low

• 31:10 Gary’s AI-assisted valuation system

• 34:10 Quantifiable value vs. the “it factor”

• 40:20 The seller who wanted $26 million

• 43:30 When listings become billboards

• 48:40 The off-market offer that raised a tough question

• 51:50 The buyer who walked away from the house they wanted

• 55:50 The real purpose of the price of luxury

• 1:00:50 The restaurant waiter analogy

• 1:02:40 Finding the buyer for a $15 million Malibu listing

Welcome to the Forward One Podcast! James Harris shares his incredible journey in real estate with Josh Spitzen and guest host Joey Sacavitch, starting from his early days in London to becoming a top agent in LA. He emphasizes the importance of building trust and relationships in this competitive industry. With a passion for helping clients, James believes that every interaction is an opportunity to create lasting connections. He discusses the challenges he faced in the beginning, including door knocking for hours without immediate success, but how perseverance led to significant breakthroughs. His story is a testament to the power of hard work, dedication, and a positive mindset. James also highlights the importance of treating every client like family and the value of nurturing those relationships over time. If you're looking to thrive in real estate, his insights are invaluable!

Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast

Instagram: https://www.instagram.com/forwardonemedia

TikTok: https://www.tiktok.com/@itspaulmarkmorris

Facebook: https://www.facebook.com/paulmarkmorris

Connect with James Harris

Instagram: https://www.instagram.com/jamesbondst

LinkedIn: https://www.linkedin.com/in/jamesbondst

https://www.breezy.com/

https://carolwoodre.com/agent/james-harris

Presented by Forward One Real Estate

Instagram: https://www.instagram.com/forwardonerealestate

https://forwardone.com/

Timestamps

00:00:01 - James’s Start in Real Estate

00:02:03 - Moving to LA and Going All In

00:04:42 - How One Lease Led to a Million-Dollar Deal

00:08:59 - Earning and Keeping Clients’ Trust

00:12:09 - Growth, Service, and a Relationship-Driven Business

00:15:08 - Thriving in a Skill-Based Market

00:15:46 - Healthy Competition and Learning from Success

00:19:52 - How the Team Stays Accountable

00:23:42 - Hiring for Hunger and Keeping Real Estate Simple

00:26:14 - Why James Built Breezy AI

00:29:13 - Breezy’s Growth and UnderBuilt in Action

00:30:27 - How UnderBuilt Helps Agents Spot Opportunities

00:32:56 - Finding Opportunity in a Difficult Market

00:35:49 - Why Positivity Matters in Real Estate

00:36:43 - Fire Round: Balance, Family, and Trust