Paul and Josh welcome a dear friend and dynamite realtor, Leslie Romenesko. Leslie shares her inspiring journey from a childhood spent in her father's appraisal office to becoming a top-producing real estate agent in Los Angeles. She emphasizes the importance of building strong relationships with clients and fellow agents, and how treating others with kindness can lead to success in the industry. Leslie also discusses her unique approach to client interactions, focusing on understanding their needs and providing tailored solutions. With a mix of personal anecdotes and professional insights, this episode is packed with valuable lessons for anyone looking to thrive in real estate.

#realestate #podcast #success #networking #inspiration #realestatepodcast

Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast

Instagram: https://www.instagram.com/forwardonemedia

TikTok: https://www.tiktok.com/@itspaulmarkmorris

Facebook: https://www.facebook.com/paulmarkmorris

Connect with Leslie Romenesko

Instagram: https://www.instagram.com/leslielahomes/

Presented by Forward One Real Estate

Instagram: https://www.instagram.com/forwardonerealestate

https://forwardone.com/

Timestamps

00:00:05 - Meet Leslie Romenesko

00:00:54 - Why Realtor Relationships Matter

00:05:00 - From Film School to Los Angeles Real Estate

00:07:50 - The First Deal and Building a Business

00:11:11 - Preparation, Persistence, and Believing in Yourself

00:20:51 - Measuring Success and Setting Goals

00:25:02 - A Quality-Over-Quantity Business Model

00:26:04 - Building the Right Support Team

00:31:43 - Building a Client Base From Zero

00:42:01 - Turning Open Houses Into Opportunities

00:42:55 - The Best CRM Is the One You Use

00:46:36 - Authentic Follow-Up Without Rigid Scripts

00:51:56 - Taking Action, Getting Feedback, and Adapting

00:55:15 - A Client-Centered Listing Presentation

00:58:19 - Listen More and Keep Meetings Short

01:02:14 - Personal Values, Happiness, and Family

01:03:32 - Courage, Community, and Let's Go

An enlightening conversation with Neyshia Go, a remarkable real estate leader who has built an impressive career from the ground up. Neyshia shares her story of how she landed her first job in real estate, the challenges she faced, and the strategies she employed to close over 200 real estate deals. Neyshia shares valuable insights on working with developers, understanding market trends, and creating a bespoke marketing strategy for each property.

Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast

Instagram: https://www.instagram.com/forwardonemedia

TikTok: https://www.tiktok.com/@itspaulmarkmorris

Facebook: https://www.facebook.com/paulmarkmorris

Connect with Neyshia Go

Instagram: https://www.instagram.com/neyshiago

https://neyshiago.com/

Presented by Forward One Real Estate

Instagram: https://www.instagram.com/forwardonerealestate

https://forwardone.com/

Timestamps

00:00:01 - Introduction and Neyshia’s Path into Real Estate

00:03:41 - Building a Business from Scratch

00:06:56 - Why Development Became the Goal

00:10:04 - Creating Lasting Value for Developers

00:11:37 - How to Define and Underwrite a Developer's Buy Box

00:15:07 - Back-of-the-Napkin Deal Analysis

00:20:58 - Why Environment and Proximity Matter

00:23:45 - Turning Proximity into Early Listings

00:25:50 - Pairing New-Agent Hustle with Experience

00:29:34 - Leaving a Long-Term Partnership

00:30:30 - Choosing Sotheby's and Building a Boutique Team

00:32:34 - Maintaining Standards Through Compensation and Training

00:36:14 - Small-Team Production and Quality Over Quantity

00:38:36 - Investing in Leverage and Valuing Your Time

00:39:53 - Bespoke Marketing for Every Luxury Listing

00:44:11 - Personal Reflections and Rapid-Fire Questions

Paul Morris has the question your buyers are thinking: Should we wait for rates to come down? Right now, rates are at a one-year high, and the Fed is likely to raise them again soon. As an agent, it’s crucial to be informed and provide your clients with the right answers. In this episode of the Forward One podcast, Paul breaks down the numbers you can't afford to miss, including the current 30-year fixed rate and the median home price. With pending sales down 5.4%, buyers are hesitating, and it’s essential to understand why. Paul shares insights on how to approach clients who are considering waiting for lower rates and why that might not be the best strategy. Instead of competing on predictions, focus on the facts and simple math to show your value as an agent. Paul also discusses the importance of knowing your local market numbers, which can set you apart from the competition. By pulling key metrics like active inventory and median days on market, you can provide your clients with the most relevant information. Remember, the house is the decision, and the rate is just a condition. If you’re ready to elevate your real estate game, tune in and learn how to master your market.

Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast
Instagram: https://www.instagram.com/forwardonemedia
TikTok: https://www.tiktok.com/@itspaulmarkmorris
Facebook: https://www.facebook.com/paulmarkmorris

Presented by Forward One Real Estate
Instagram: https://www.instagram.com/forwardonerealestate

https://forwardone.com/

Timestamps

00:00:00 - The Rates Question Every Buyer Is Asking
00:00:59 - The Three Numbers Driving the Market
00:02:20 - The Fed’s Decision and What Comes Next
00:04:01 - Payment Math: Should Buyers Wait or Move Now?
00:06:07 - Four Local MLS Numbers Agents Should Track
00:09:32 - How to Advise Buyers Who Want to Wait

00:11:30 - Why Record Prices Aren’t Producing Seller Offers
00:13:11 - Pricing and Financing Strategies for Sellers

00:15:48 - Weekly Homework: Know Your Local Numbers
00:17:13 - Disclaimer and Closing