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  • Ep27: From Pilot Sessions to Future Evolution - What's Next?
    2025/09/26

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    Summary

    In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley reflect on the recently concluded War Room series, discussing its structure, the importance of feedback, and the role of the First 11 platform in football recruitment.

    They explore how to engage different groups in football, the search for competitive edges, and the future directions of their initiatives, emphasising the need for continuous improvement and community involvement.

    Takeaways

    The War Room series was a pilot to test recruitment processes.

    Interactive problem-solving is key to effective learning.

    The First 11 platform serves as a bridge for data analysis.

    Feedback is essential for continuous improvement.

    Engaging different groups can enhance the recruitment process.

    Football clubs seek competitive edges through detailed analysis.

    Content creators can benefit from structured recruitment processes.

    Understanding the game deeply can enhance coaching effectiveness.

    The recruitment process should be flexible and adaptable.

    Community engagement is vital for the future of football analytics.

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    20 分
  • Ep26: From shortlist to Target Matrix — Turning Data Into Decisions
    2025/09/19

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    Summary

    In this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the intricacies of the football recruitment process, focusing on the blend of human evaluation and technology.

    They explore the importance of video scouting, live scouting, and off-field factors in player recruitment, as well as the role of AI in enhancing scouting efforts. The conversation emphasises the need for a structured approach to recruitment, allowing teams to make informed decisions based on both data and human insight.

    Takeaways

    The recruitment process involves multiple stages, each critical to success.

    Video scouting provides context and clarity for player evaluations.

    Live scouting is essential for assessing player performance in real-time.

    Off-field factors like character and adaptability are crucial in recruitment.

    AI should be seen as a tool to enhance human scouting, not replace it.

    A structured recruitment process buys time for thorough evaluations.

    The Target Matrix serves as a dynamic recruitment guide.

    Understanding a player's off-field behaviour can prevent recruitment mistakes.

    Data alone is insufficient; human insight is vital in decision-making.

    Continuous refinement of the recruitment process is necessary for improvement.

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    27 分
  • Ep25: How Do You Filter 700,000 Players Down To a Shortlist?
    2025/09/12

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    In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the intricacies of the 11-stage recruitment process in football.

    Join them as they explore how strong beginnings lead to successful outcomes, the importance of defining club identity and playing style, and the role of data-driven decision-making in scouting. Discover how this comprehensive approach transforms a daunting pool of 700,000 players into a refined shortlist, ready for video and live scouting.

    Tune in to learn how this meticulous process ensures clubs find the perfect fit for their team dynamics.

    #FootballRecruitment #Scouting #TeamBuilding

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    36 分
  • Ep24: Building Your Player Recruitment House!! The War Room Has Begun!
    2025/09/05

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    Introduction

    Tom and David kick off Episode 24 with a warm welcome and a bit of humor about their recording setup. Football Season Insights: A deep dive into the unpredictable nature of the current football season, discussing teams like Man City, Spurs, and West Ham.

    Recruitment Process: The duo explores the parallels between football recruitment and house renovation, emphasizing the importance of having a structured process. War Room Series: Insights into the first session of the War Room series, focusing on the initial stages of player recruitment and the role of AI in modern scouting. Upcoming Sessions: A preview of the next War Room session, promising more in-depth analysis and real-world applications.

    Call to Action: Don't miss out on our free Kickstart Challenge! Check the show notes for a link to register and get exclusive content delivered to you.

    Hashtags: #FootballInsights #Recruitment #AIinFootball

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    37 分
  • Ep23: The Steps of a Real Recruitment Process - Steps 9-11 and Ready For The War Room!
    2025/08/26

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    Summary

    In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the current football season's unpredictable start, delve into the recruitment process for football clubs, and introduce the upcoming War Room sessions.

    They explore the importance of structured scouting, the role of video analysis, and the significance of the target matrix in player recruitment. The conversation emphasizes the need for clubs to focus on appropriate players rather than just good players, and the challenges faced in maintaining a competitive squad.

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    38 分
  • Ep22: The Steps of a Real Recruitment Process - Steps 4-8
    2025/08/21

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    Summary

    In this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the stages of the First 11 app workflow, focusing on player recruitment and data analysis. They discuss the importance of defining objectives, identifying playing styles, and specifying player roles.

    The conversation highlights the integration of AI in scouting processes, the significance of key performance indicators, and the use of video analysis for player evaluation. The hosts emphasise the efficiency and effectiveness of modern recruitment methods, encouraging clubs to adapt and refine their strategies in a rapidly evolving landscape.

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    34 分
  • Ep21: Behind the Curtain: The First Steps of a Real Recruitment Process - Steps 1-3
    2025/08/17

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    Summary

    In this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the intricacies of football recruitment and discussing the importance of defining clear recruitment objectives.

    They explore the recruitment process using the first 3 steps of the 'First Eleven' process, emphasising the significance of understanding team playing styles and the role specifications needed for effective player evaluation.

    The conversation highlights the balance between objective metrics and subjective insights in recruitment, ultimately aiming to improve decision-making in football clubs.

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    41 分
  • Ep20: Inside the Machine – How Smart Clubs Build Player Shortlists in 2025
    2025/08/11

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    Summary

    In this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the evolution of football tactics and the importance of structured recruitment processes.

    They delve into the 11 stages of recruitment, emphasising the need for clear objectives, key performance indicators, and the role of AI in enhancing recruitment strategies. The conversation highlights the significance of defining team playing styles and the practical application of these strategies in real-world scenarios.

    Takeaways

    Football is becoming increasingly organised with structured tactics.

    Set-piece coaches are now integral to team strategies.

    A consistent and repeatable recruitment process leads to better results.

    Defining clear objectives is crucial for effective recruitment.

    AI can assist in specifying recruitment needs and objectives.

    Understanding the team's playing style is essential for recruitment.

    Role specification helps in identifying the right type of player.

    Key performance indicators guide the evaluation of potential recruits.

    Shortlisting candidates streamlines the recruitment process.

    The target acquisition process ensures realistic player options.

    Useful Links

    Free Beginners Course

    Support The Show - Buy David and Tom a bag of peanut M&M's.

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    42 分