In this episode, I'm pulling back the curtain on one of the biggest game-changers in my photography business: Standard Operating Procedures (SOPs). When I first started out, I was drowning in admin tasks and struggling to delegate even the simplest things because everything was stored in my head. Sound familiar?

I share my journey from being an overwhelmed solopreneur to confidently outsourcing tasks thanks to well-documented systems. You'll hear the exact moment I realized SOPs weren't just for big corporations, but essential for small businesses too—especially if you ever want to reclaim your time and creative energy.

I walk through how I created my first SOP for client communications, how tools like Folge and Loom revolutionized my documentation process, and the unexpected ways that having clear systems actually enhanced my creativity rather than stifling it. Plus, I share a real-life story of how my SOPs saved a wedding when I got sick at the last minute.

Whether you're ready to hire your first VA or simply want to create more structure in your one-person show, this episode will give you practical steps to start documenting your processes and freeing yourself from the constant plate-spinning of running a photography business. Because the truth is, you became a photographer to create beautiful images, not to spend hours on admin tasks that could easily be delegated with the right systems in place.

Resources & Links:
📌 Blog + Shownotes: http://focusedontime.com/sop
📌 Newsletter: https://ragamuffin.myflodesk.com/focusedontime

In this episode, I’m diving into how you can streamline your Google Business profile and boost your SEO by automating blog post updates. If you're like me, you’ve probably set up your Google Business profile but never really made the most of it beyond gathering reviews. I’m sharing the simple yet effective way I started using automation to post blog updates directly to my Google Business profile using tools like Zapier.

I’ll talk about why keeping your Google Business profile fresh with regular updates is essential for SEO, especially if you’ve recently moved or are looking to expand your reach. Plus, I’ll walk you through how easy it is to set up this automation, so you can spend less time updating and more time focusing on the things that matter most in your business.

By the end of this episode, you’ll have a clear understanding of how to leverage Google Business to your advantage and how automation can play a huge role in making this process effortless. So grab a coffee, hit play, and let’s dive into the world of automated Google Business updates!

Resources & Links:
📌 Blog + Shownotes: http://focusedontime.com/automating-google-business-updates
📌 Newsletter: https://ragamuffin.myflodesk.com/focusedontime

In this episode, I’m sharing how I went from having a firm “no texting” policy to fully embracing automated SMS in my photography business — and how it’s helped me communicate more clearly, save time, and still keep things feeling personal (even when I’m not the one behind the camera).

I’ll walk you through which messages I automate, the tools I use, and a real story that reminded me why this system matters. If you’ve ever felt like your client communication could use a little smoothing out, this one’s for you.

Resources & Links:
📌 Blog + Shownotes: http://focusedontime.com/auto-text
📌 Newsletter: https://ragamuffin.myflodesk.com/focusedontime

Once upon a time, I hand-calligraphied every dog’s name, packed prints with garden sprigs and tissue paper, and included handwritten notes and treats in every single order. It was beautiful – but it wasn’t sustainable.

In this episode, I’m opening up about the moment I knew something had to change… and why I finally made the leap to dropshipping everything. We’ll chat about the trade-offs, the emotion behind the decision, and how to stay connected to your clients – even when you’re not the one packing their order.

If you’re feeling the pressure to do it all, this one’s a gentle reminder that it’s okay to let go.

Resources & Links:
📌 Blog + Shownotes: http://focusedontime.com/dropship
📌 Newsletter: https://ragamuffin.myflodesk.com/focusedontime

What happens after a client books their session? If your answer is “I send them a big info email and hope for the best,” this episode is for you.

In today’s chat, I’m pulling back the curtain on how I nurture my photography clients between the time they book and their actual session—especially during busy seasons when that wait can stretch to months. I’ll share how I turned a clunky, one-and-done session guide into a friendly, engaging email sequence that keeps excitement high and cancellations low. Plus, you’ll hear how I set it all up to run automatically behind the scenes.

If you’re looking for a way to create a smoother, more memorable client experience—without adding more to your plate—this one’s for you.

Resources & Links:
📌 Blog + Shownotes: http://focusedontime.com/client-nurture
📌 Newsletter: https://ragamuffin.myflodesk.com/focusedontime

Are you constantly jumping between tasks but never feel like you’re getting anything done? That’s where calendar blocking comes in. This simple but powerful scheduling method has helped me take control of my time, get more done, and stop my work from creeping into my personal life. In this episode, I’ll share how I use calendar blocking to manage my workload, why it works so well, and how you can start using it too. Plus, I’ll be doing this week’s focus assignment right alongside you!

Resources & Links:
📌 Blog + Shownotes: http://focusedontime.com/calendar-blocking
📌 Newsletter: https://ragamuffin.myflodesk.com/focusedontime
📌 https://ragamuffin.myflodesk.com/google-calendar

The Busyness Myth: Why More Work ≠ More Success

Does being busy mean you’re being productive? Or is it just something we say to feel like we’re working hard? In this episode, we’re breaking down the busyness myth—why working long hours isn’t the key to success, how Parkinson’s Law is stealing your time, and the mindset shift that will help you work smarter, not harder.

What You’ll Learn in This Episode:
✔️ Why busyness doesn’t equal success
✔️ The hidden cost of always being busy (hello, burnout!)
✔️ How to set boundaries so work doesn’t take over your life
✔️ A simple exercise to help you spend more time on what truly matters

Your Focus Assignment:
Track your time for three days. Write down everything you do during your work hours, then highlight the tasks that actually move your business forward. Once you see where your time is going, make a plan to cut back on low-value tasks and focus on the ones that truly make an impact.

Resources & Links:
📌 focusedontime.com/busyness-myth
📌 Newsletter: https://ragamuffin.myflodesk.com/focusedontime