『Focus on the Fans (Not the Numbers)』のカバーアート

Focus on the Fans (Not the Numbers)

Focus on the Fans (Not the Numbers)

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Is it better to reach a new reader or cultivate a relationship with an existing one? A variation of this question is, is it more expensive to sign a new client or re-up with an existing one?

Too often, authors are only focused on reaching new readers, when in fact, nurturing their relationship with their existing readers can lead to a myriad of opportunities. A single sale can lead to:

·       More books purchased

·       Reviews posted to Goodreads and Amazon

·       Word of mouth

·       More first-week sales of the next book

In this week's episode, we dive into how authors can nurture a loyal community of fans, leading to more sales with less effort.

Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit https://kayepublicity.com/yourbreakoutbook  to become a member.

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