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Flights, Fails, and Fame- The Branson Effect

Flights, Fails, and Fame- The Branson Effect

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 Explores Richard Branson's founding of Virgin Atlantic to challenge British Airways, his legendary publicity stunts including transatlantic balloon flights and speedboat record attempts, expansion into diverse industries like trains, cola, and mobile phones, spectacular failures including Virgin Cola and Virgin Orbit, and his genius for transforming public setbacks into powerful brand mythology that enhanced rather than damaged his reputation.

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