『Fixing the Game Podcast by Luke』のカバーアート

Fixing the Game Podcast by Luke

Fixing the Game Podcast by Luke

著者: Luke Szkudlarek
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このコンテンツについて

The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.

© 2025 Fixing the Game Podcast by Luke
マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • #39 - Real-World CRO Tactics: Emotional Targeting & Conversion Wins with Talia Wolf
    2025/06/19

    In this episode of Fixing the Game, I’m joined by Talia Wolf, CEO of Getuplift and creator of the Emotional Targeting Framework™. We skip the fluff and dive straight into practical, high-converting strategies you can use today: emotional copy that works, landing page fixes, CTA tweaks, and tools Talia actually uses.

    Plus, we spotlight her just-released book on Emotional Targeting, designed to help marketers turn browsers into buyers through deeper customer understanding.

    Whether you're in B2B, SaaS, or eCommerce, this one’s full of gold.

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    27 分
  • #38 - The Future of eCommerce: Lessons from Shopify & What’s Next with Dennis Yao Yu
    2025/05/27

    In this episode, I’m joined by Dennis Yu, Co-Founder and CEO of The Other Group, a strategic advisor helping eCommerce brands go to market & scale.

    He’s a former Shopify leader who managed an $8B GMV portfolio and helped mid-market and enterprise merchants grow.

    In this episode, we’ll break down the fundamentals of eCommerce, how the industry has evolved, and what Dennis learned at Shopify that shapes his outlook on the future of eCommerce.

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    33 分
  • #37 Teams in Hell: Fixing Bad Management & Building High-Trust Teams with Hugo Pereira
    2025/04/22

    In this episode, I sit down with Hugo Pereira author of Teams in Hell, to talk about what really breaks teams… and how to fix it.

    We dig into why modern leadership still borrows from outdated factory-era models, how goal-setting loops turn into traps, and the difference between reactive task-mode and meaningful progress. Hugo shares powerful mindset shifts and practical steps to rebuild clarity, trust, and adaptability within teams plus how deep work, simplified priorities, and team-wide ownership can completely shift performance.

    This episode is for anyone who’s leading a team (or in one!) and wants to create an environment where people do their best work without burning out or falling into micromanagement chaos.

    🔗 Connect with Hugo: https://www.linkedin.com/in/hugosbpereira/

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    28 分

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