You built the store. Maybe it's beautiful. Maybe it cost more than you want to admit. Now it's just sitting there, waiting for someone to find it.

I sat down with Melissa Storm, a New York Times and USA Today bestselling author who's spent over a decade running one of publishing's most trusted ads agencies. She's the person authors turn to when their Facebook ads stop working and nobody can tell them why.

In this episode, you'll learn:

- Why interest-based targeting doesn't work like it used to

- How to tell if you've trained the algorithm on the wrong reader, and how to fix it

- What changes strategically when you sell direct instead of through a retailer

Melissa doesn't do vague advice. She gives you the reason behind the rule, not just the steps.

Connect with Melissa Storm:

Take her free marketing quiz and find her courses at novelpublicity.com.

Her Shopify ads program is only available through her live Kickstarter at https://www.kickstarter.com/projects/melstorm/shopify-ads

— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing