Full episode is up at fsotd.com

Harrison sold his company for $10 million. A third of it was cash and two thirds was stock. Then the stock fell from around $8 a share to $1.

In this episode he breaks down the full acquisition. The buyer had just purchased three of his biggest competitors, and when the offer came in around $9 million, he said ten or he walks. They agreed. What followed was two years nobody saw: a seven figure tax bill on money he didn't have yet, staff who couldn't be told about the deal in advance, and a real possibility of walking away with a fraction of the headline number.

He also talks about the $15 million valuation offers he passed on years earlier, the non-compete that kept him out of the industry he loved, and what the money actually changed once it finally landed.

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The whole thing is at fsotd.com

Hopelord's first paycheck in cannabis came from Puffco. The job was seeding and talent relations, which in practice meant handing Puffco products to artists he met while touring.

In this episode he traces the whole relationship. Finding Puffco through a producer friend in the ASAP camp, visiting their second office in Carroll Gardens when it was seven or eight people and Roger lived upstairs, leaving to focus on Talking Terps, and coming back years later as the brand behind Puffco's first co-branded collab. He also gets into PuffCon taking over entire city blocks and why he thinks 420 should move to Miami.

Then a real argument about New York: he believes it already has the best cannabis laws in the country, lounges or no lounges, and explains why.

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TP Crawford took close to a year. 3D render first, then find a factory that'll actually take the call, then prototypes, then shipping, air or sea. Hopelord walks through what it really costs to turn an idea into something physical.

He also went to the RAW factory with Josh and saw the scale up close. One mill supplying essentially the whole world, and damn near pre-sold out while they were standing there.

The detail he's proudest of isn't the look, it's the feel. The lighter sleeves are made in the USA and finished so they're almost velvety in the hand. Blazy said on a podcast that when he buys a lighter sleeve he buys Talking Terps, specifically for the texture. Hopelord's point: most people stop at the 3D print. Push the design all the way through and you get something people actually want to hold.

Plus the collab list, Puffco, Alien Labs, Kumba and Pake from Japan, a bicycle with Dos Noventa in Barcelona, and how each one came together on its own timeline. The Toad Venom drop with The Flowery, which went to their black tier first at about 100 half ounces. Pulling the brand back for a year and a half to respect what's in people's pockets. And red hot 1,100 degree nails in 2013 with Action Bronson, which he'll be the first to tell you was horrible.

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