TP Crawford took close to a year. 3D render first, then find a factory that'll actually take the call, then prototypes, then shipping, air or sea. Hopelord walks through what it really costs to turn an idea into something physical.

He also went to the RAW factory with Josh and saw the scale up close. One mill supplying essentially the whole world, and damn near pre-sold out while they were standing there.

The detail he's proudest of isn't the look, it's the feel. The lighter sleeves are made in the USA and finished so they're almost velvety in the hand. Blazy said on a podcast that when he buys a lighter sleeve he buys Talking Terps, specifically for the texture. Hopelord's point: most people stop at the 3D print. Push the design all the way through and you get something people actually want to hold.

Plus the collab list, Puffco, Alien Labs, Kumba and Pake from Japan, a bicycle with Dos Noventa in Barcelona, and how each one came together on its own timeline. The Toad Venom drop with The Flowery, which went to their black tier first at about 100 half ounces. Pulling the brand back for a year and a half to respect what's in people's pockets. And red hot 1,100 degree nails in 2013 with Action Bronson, which he'll be the first to tell you was horrible.

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