Feeling lost in the crowd with your online business? Wondering how to actually stand out when everyone seems to be selling something?

Yeah—been there, Googled that, and got overwhelmed too.

In this episode of The Advice You Didn’t Know You Needed, your host Drew breaks down the not-so-secret secret to standing out in the loud, chaotic world of online selling: finding your niche. Spoiler alert: being “for everyone” is a fast track to being ignored by everyone.

We’re talking about how to stop shouting into the internet void and start making real connections with the right people who actually want what you’re offering.

In this episode, you’ll learn:

• What a niche really is (hint: not just a buzzword)
• Why going narrow actually helps you grow faster
• How finding your niche simplifies everything from product development to social media content
• The major pitfalls of trying to sell to “everyone” (aka the burnout fast lane)
• How to turn your passion + skills + market demand into your sweet spot
• Why less competition doesn’t mean less money—it means more focus
• Tips for figuring out your niche without needing a 10-page business plan
• How to test and validate your idea without spending a fortune
• And… why your niche might already be choosing you, if you just pay attention

Whether you’re selling handcrafted candles, vintage tees, or eco-friendly dog collars for giant dogs named Moose—this episode will help you zone in on your people and finally feel like your brand clicks.

Today’s Unsolicited (but spot-on) Advice:

Your niche will choose you as much as you choose it, if you pay attention to what lights you up—and what people thank you for.

Who’s this episode for?

• Creators & makers launching their first online shop
• Side hustlers trying to cut through the noise
• Entrepreneurs who’ve been spinning their wheels and need direction
• Anyone who’s been tempted to “just sell to everyone”

🎧 Listen now for the advice you didn’t know you needed—but will absolutely be glad you got.

📲 Find us online @theadviceyoudidnt on Instagram, Facebook, X, Threads & Blue Sky.

💬 Got thoughts or questions? Drew reads all the DMs, so don’t be shy.