Attention is easy. Trust is harder.

On this episode of Fashion Pulse, Jason Orleans talks with Katherine Tuominen, founder of Catalyst Brand Strategy, about fashion, entertainment, brand reputation, crisis communications, and what it takes to rebuild public trust after controversy.

Drawing on her background in brand and marketing at Fox and Warner Bros., Katherine brings an entertainment-industry perspective to the challenges brands face when public perception shifts, reputations are questioned, and an apology is only the beginning of the recovery process.

Together, they explore whether fashion can forgive controversial figures, why a brand’s actions in the months following a crisis matter more than its initial statement, and how storytelling, celebrity endorsements, influencer marketing, and third-party credibility shape the way audiences perceive a brand.

The conversation also examines the impact of artificial intelligence on brand authenticity and transparency, asking what it takes for companies, public figures, and fashion brands to remain credible in an increasingly manufactured media environment.

In this episode:

• Fashion controversies and reputation recovery

• Brand reputation management and crisis communications

• Cancel culture and the year after the apology

• Hollywood storytelling, entertainment, and brand strategy

• Celebrity endorsements, influencer marketing, and third-party credibility

• AI, authenticity, transparency, and the future of brand trust

Because being visible is one thing. Being believed is another.

Follow Fashion Pulse for conversations about fashion, media, culture, marketing, branding, and the ideas shaping the industry.

What makes someone look stylish before they even say a word? In this episode of Fashion Pulse, Jason Orléans explores why presence matters more than trends and how personal style, fit, proportion, and body type shape the impression we make.

Jason and a Devin stylist discuss how to dress for different body types, why fit often matters more than brand names, and how to develop personal style without simply following fashion trends.

Because great style isn’t about wearing the newest thing. It’s about understanding what works for you—and presenting yourself with intention.

Are you dressing for the trend, or are you dressing for yourself?

On this episode of Fashion Pulse, I’m joined by photographer and creative entrepreneur Isaias Jacobi (IJYOYO) to talk about photography, fashion, business, and his journey from Wisconsin to New York City.

Isaias shares how he got started in creative work, built his photography business, and eventually made the move from Milwaukee to New York. We talk about commercial photography, fashion and runway photography, working with models, finding clients, social media, New York Fashion Week, and the business behind creating images for today’s fashion industry.

He also discusses why moving to New York was an important business decision, how the city’s creative market changed his approach to photography, and what he has learned about building a creative career while staying focused on business.

Follow Isaias Jacobi:
Website: https://www.ijyoyo.com/
Instagram: https://www.instagram.com/ijyoyo/

🎙️ Fashion Pulse explores fashion, creativity, culture, business, and the people shaping today’s creative industries.