Attention is easy. Trust is harder.

On this episode of Fashion Pulse, Jason Orleans talks with Katherine Tuominen, founder of Catalyst Brand Strategy, about fashion, entertainment, brand reputation, crisis communications, and what it takes to rebuild public trust after controversy.

Drawing on her background in brand and marketing at Fox and Warner Bros., Katherine brings an entertainment-industry perspective to the challenges brands face when public perception shifts, reputations are questioned, and an apology is only the beginning of the recovery process.

Together, they explore whether fashion can forgive controversial figures, why a brand’s actions in the months following a crisis matter more than its initial statement, and how storytelling, celebrity endorsements, influencer marketing, and third-party credibility shape the way audiences perceive a brand.

The conversation also examines the impact of artificial intelligence on brand authenticity and transparency, asking what it takes for companies, public figures, and fashion brands to remain credible in an increasingly manufactured media environment.

In this episode:

• Fashion controversies and reputation recovery

• Brand reputation management and crisis communications

• Cancel culture and the year after the apology

• Hollywood storytelling, entertainment, and brand strategy

• Celebrity endorsements, influencer marketing, and third-party credibility

• AI, authenticity, transparency, and the future of brand trust

Because being visible is one thing. Being believed is another.

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