『Fails and Fixins』のカバーアート

Fails and Fixins

Fails and Fixins

著者： Dave Plough
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このコンテンツについて

 Fails and Fixins is a case study of marketing, public relations, and social media campaign failures. We research what went wrong and offer ways to prevent it from happening again. If you've ever wondered how a campaign went off the rails or sat back watching a PR crisis unfold while thinking, "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.Dave Plough 経済学
エピソード
  • A&W's One-Third Pound Burger

    A&W's One-Third Pound Burger
    2021/09/14

    That meme about A&W and their 1/3rd pound burger; is it fact? Fiction? Some mix of the two? In this episode, we are looking at why McDonald's Quarter Pounder outlasted A&W's "Thirds the Word" campaign.
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    11 分
  • Burger Kings Moldy Whopper

    Burger Kings Moldy Whopper
    2021/09/07

    Let's go all the way back to 2018. It was the year every fast-food company decided sustainability was vital. White Castle and Burger King debuted plant-based burgers, but McDonald's was still winning the fast-food wars. So why did Burger King choose to grab viewers' attention with a decomposing whopper? Listen to this episode to find out why I think an award-winning ad campaign was actually a fail.

    Hosted by: Dave Plough
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    16 分
  • The Ford Edsel

    The Ford Edsel
    2021/08/31

    In 1939 the Ford Automotive Company was facing a possible problem. GM was eating into their market share, and Ford believed it was because they'd not release a new line of cars in nearly 19 years. After ten years of research, over $250 million (in 1940's money) spent, and a two-year ad campaign, Ford unleashed a vehicle so notoriously awful The Simpsons parodied it 34 years later. In this episode, we are taking a look at the Ford Edsel. 


    Hosted by Dave Plough
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    18 分

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