Jordan Yates welcomes Jay Wichert from TDK Lambda to discuss their collaborative video project. They reflect on the long sales cycle of content creation, the challenges faced during video production, and the importance of preparation and authenticity in marketing.

The conversation highlights the learning experiences from their project, emphasizing the need for companies in the industrial sector to embrace video content creation despite its intimidating nature. In this conversation, Jordan Yates and Jay Wichert discuss the intricacies of video production, the importance of preparation, and the reception of their videos within the organization.

They reflect on the challenges faced during filming, the need for empathy in communication, and the positive feedback received from colleagues. Jay shares his experience of taking a risk in marketing by collaborating with Jordan, emphasizing the significance of teamwork and quality content in achieving success.

Connect with Jordan: https://www.linkedin.com/in/jordan-yates-/

Connect with Jay: https://www.linkedin.com/in/jaykwichert3/

Learn More about TDK-Lambda: https://www.us.lambda.tdk.com/

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Work With Me:
https://www.jordanyatesmarketing.com

Connect With Me on LinkedIn:
https://www.linkedin.com/in/jordan-yates-/

Connect With Me Everywhere:
https://linktr.ee/jordanhyates

Chris Luecke, the host of Manufacturing Happy Hour, shares his journey from starting the podcast to hosting live events. He discusses the origins of the podcast, the transition to live events, and the strategies for successful event planning. The conversation also delves into the benefits of hosting live events, the challenges faced, and the importance of collaboration and community building.

Connect With Chris: https://www.linkedin.com/in/cwluecke/

Follow Manufacturing Happy Hour: https://www.linkedin.com/company/manufacturinghappyhour/

Support the show

Work With Me:
https://www.jordanyatesmarketing.com

Connect With Me on LinkedIn:
https://www.linkedin.com/in/jordan-yates-/

Connect With Me Everywhere:
https://linktr.ee/jordanhyates

In this episode, Jordan Yates interviews Amy and Mike from Shop Floor Coffee, a coffee brand that aims to give back to the manufacturing community. They discuss how the idea for the brand was born out of a desire to support workforce development and community engagement. Amy and Mike share their experiences as entrepreneurs and the challenges they faced in starting a business together. They also talk about the logistics of developing a physical product and the importance of quality control. The conversation touches on the decision to outsource marketing to MFG Tribe and the benefits of building a personal brand. The episode concludes with a call to action for listeners to support Shop Floor Coffee and their mission to give back to the community.

Connect With Amy: https://www.linkedin.com/in/amy-teal-a457957/

Connect With Mike: https://www.linkedin.com/in/mikefranz1/

Follow Shopfloor Coffee: https://www.linkedin.com/company/shopfloor-coffee/posts/?feedView=all

Buy Shopfloor Coffee: https://shopfloorcoffee.com/

Support the show

Work With Me:
https://www.jordanyatesmarketing.com

Connect With Me on LinkedIn:
https://www.linkedin.com/in/jordan-yates-/

Connect With Me Everywhere:
https://linktr.ee/jordanhyates