Fail 40 Times, Build a Hit: The SESH Story | Pepe del Rio | Scaling Without Breaking | EP 103
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Fail 40 Times, Build a Hit: The SESH Story | Pepe del Rio | Scaling Without Breaking | EP 103
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What happens when your biggest weakness becomes your greatest advantage?
In this episode of Scaling Without Breaking, host Roland Siebelink sits down with Pepe del Rio, founder and CEO of SESH, a fan community management platform that redefines how artists connect with their audiences.
Pepe shares how he:
Went from a teenage tennis player in Madrid to leading one of the most innovative startups in the music industry
Built SESH from zero network and zero revenue to a thriving global company
Scaled back from 48 employees to a lean, AI-powered team of 12—without losing growth momentum
Disrupted the industry by giving artists true visibility into their fans and communities
It’s a story of resilience, reinvention, and radical focus on product over prestige.
Listen now for real talk on failure, scaling smart, and what it takes to turn “no connections” into your ultimate edge.
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