『Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns』のカバーアート

Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns

Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns

著者： Fexingo
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Facebook Ads with Fexingo is the show where Lucas and Luna cut through the noise of social media marketing to focus on the actual mechanics of Meta's advertising platform. Each episode centers on a specific tactical question: how to structure a conversion campaign for a B2B SaaS product with a $50 cost-per-acquisition target, or the real-world implications of Apple's iOS 14 ATT policy on audience targeting accuracy. Lucas, with his journalist's rigor, anchors every discussion in hard metrics — click-through rates, cost-per-thousand impressions, return on ad spend — while Luna, as the engaged questioner, pushes for the practical trade-offs: when does lookalike audience saturation hit? How do you balance broad targeting against detailed demographic segmentation in a $10,000 monthly budget? The show serves the media buyer, the startup marketer, and the e-commerce operations lead who need more than surface-level tips — they need the logic behind the bid strategy, the ad creative test structure, and the attribution model choices. Every episode ends with a tension: given a hypothetical $30,000 budget for a new direct-to-consumer brand, what is the single most important lever to pull first — and why might you be wrong? #FacebookAds #MetaMarketing #AudienceTargeting #SocialAdCampaigns #PaidSocial #DigitalAdvertising #AdTech #ConversionOptimization #ROI #MarketingMetrics #Retargeting #LookalikeAudience #IOS14 #AdCreativeTesting #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • Meta Ad Fatigue And Creative Refresh Cycles

    Meta Ad Fatigue And Creative Refresh Cycles
    2026/09/10
    Meta’s ad delivery systems are optimizing for frequency, but creative fatigue is the silent killer of return on investment. We break down why your winning ads decay faster than ever in late 2025 and how to structure a refresh cadence that keeps cost per acquisition stable. Lucas walks through the data from a mid-market e-commerce brand that cut their churn by twenty percent simply by changing their thumbnail strategy every ten days instead of thirty. Luna challenges the conventional wisdom that more budget always solves creative problems. The episode covers specific metrics like click-through rate decay curves and practical frameworks for testing new hooks without restarting the learning phase. #FexingoBusiness #BusinessPodcast #MetaAds #CreativeFatigue #DigitalMarketing #AdCampaigns #ReturnOnAdSpend #EcommerceGrowth #AudienceTargeting #ClickThroughRate #MarketingStrategy #AdFrequency #ContentRefresh #PerformanceMarketing #SocialMediaAds #LucasAndLuna #ConversionOptimization #PaidSocial Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • Why Facebook Ads Are Ignoring Your Best Customers

    Why Facebook Ads Are Ignoring Your Best Customers
    2026/09/09
    Meta’s algorithm is quietly deprioritizing your highest-value customers because it mistakes loyalty for low engagement. We break down the specific mechanics of how Facebook’s engagement ranking system penalizes repeat buyers, why your ROAS looks healthy but your CAC is rising, and the counter-intuitive targeting adjustments Lucas uses to reclaim that lost volume. This is not about better creatives or lower bids—it’s about understanding the hidden cost of being too good at your job. #FexingoBusiness #BusinessPodcast #DigitalMarketing #MetaAds #FacebookAdvertising #AudienceTargeting #ROAS #CustomerLTV #AdAlgorithm #ConversionTracking #RepeatCustomers #CAC #PaidSocial #MarketingStrategy #EcommerceGrowth #EngagementRanking #LucasAndLuna #AdSpendOptimization Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • How Meta Ads Use Broad Targeting To Find Buyers

    How Meta Ads Use Broad Targeting To Find Buyers
    2026/09/08
    We explore why broad targeting often outperforms narrow interest stacks in Meta's current auction environment. Using a recent case where a DTC brand doubled their ROAS by removing interests, we break down how algorithmic delivery works when you give the system room to breathe. We look at the data behind signal density and creative-led acquisition. #MetaAds #BroadTargeting #PaidSocial #DigitalMarketing #FacebookAds #AlgorithmicDelivery #ConversionOptimization #DTCBrands #ROAS #CreativeStrategy #AudienceSignals #MarketingTrends #FexingoBusiness #BusinessPodcast #GrowthHacking #MediaBuying #AdTech #PerformanceMarketing Keep every episode free: buymeacoffee.com/fexingo
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    11 分
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