『Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns』のカバーアート

Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns

Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns

著者： Fexingo
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Facebook Ads with Fexingo is the show where Lucas and Luna cut through the noise of social media marketing to focus on the actual mechanics of Meta's advertising platform. Each episode centers on a specific tactical question: how to structure a conversion campaign for a B2B SaaS product with a $50 cost-per-acquisition target, or the real-world implications of Apple's iOS 14 ATT policy on audience targeting accuracy. Lucas, with his journalist's rigor, anchors every discussion in hard metrics — click-through rates, cost-per-thousand impressions, return on ad spend — while Luna, as the engaged questioner, pushes for the practical trade-offs: when does lookalike audience saturation hit? How do you balance broad targeting against detailed demographic segmentation in a $10,000 monthly budget? The show serves the media buyer, the startup marketer, and the e-commerce operations lead who need more than surface-level tips — they need the logic behind the bid strategy, the ad creative test structure, and the attribution model choices. Every episode ends with a tension: given a hypothetical $30,000 budget for a new direct-to-consumer brand, what is the single most important lever to pull first — and why might you be wrong? #FacebookAds #MetaMarketing #AudienceTargeting #SocialAdCampaigns #PaidSocial #DigitalAdvertising #AdTech #ConversionOptimization #ROI #MarketingMetrics #Retargeting #LookalikeAudience #IOS14 #AdCreativeTesting #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Facebook Ads Use Broad Targeting in 2026

    How Facebook Ads Use Broad Targeting in 2026
    2026/06/07
    In episode 37 of Facebook Ads with Fexingo, Lucas and Luna dive into the surprising comeback of broad targeting on Facebook in 2026. They break down why Meta's AI now outperforms detailed audience segments for many campaigns, using a real example of a DTC mattress brand that switched from interest-based targeting to broad and saw a 34% lower cost per purchase. Lucas explains the mechanics of Meta's Advantage+ audience tools, how the algorithm finds buyers faster without predefined segments, and why this shift matters for advertisers tired of audience fatigue. Luna pushes back on when broad targeting fails — like for niche B2B or regulated industries — and they agree on a hybrid approach. Along the way, they mention the listener-supported model that keeps the podcast ad-free. This episode delivers one concrete tactic you can test tomorrow: let Facebook do the targeting, but feed it quality creative and first-party data. #FacebookAds #BroadTargeting #MetaMarketing #AdvantagePlus #AudienceTargeting #SocialMediaAds #DigitalMarketing #PaidSocial #DTC #MarketingPodcast #BusinessPodcast #FexingoBusiness #LucasAndLuna #AdStrategy #CreativeOptimization #AIAdvertising #CampaignOptimization #DataDrivenMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Facebook Ads Use Campaign Budget Optimization to Scale

    How Facebook Ads Use Campaign Budget Optimization to Scale
    2026/06/07
    In this episode, Lucas and Luna dive into Facebook Ads' Campaign Budget Optimization (CBO) feature—what it actually does, when it works, and when it backfires. They walk through a real ecommerce case: a DTC skincare brand that scaled from $10k to $80k monthly ad spend using CBO, only to hit a wall when their best ad set got starved. Lucas explains the math behind automated budget allocation, the 'learning phase' trap, and why CBO rewards portfolio thinking over ad-set-level control. Luna pushes back with a counter-example from a SaaS client whose CBO campaigns consistently underperformed manual budgeting. They land on a practical framework: use CBO for prospecting, manual for retargeting. No hype, no hot takes—just a clear, usable takeaway for anyone running Facebook ads in mid-2026. #FacebookAds #CBO #CampaignBudgetOptimization #MetaMarketing #PaidSocial #AdSpend #EcommerceAds #DTCBrands #SaaSMarketing #AdOptimization #LearningPhase #BudgetAllocation #Prospecting #Retargeting #Marketing #FexingoBusiness #BusinessPodcast #DigitalAdvertising Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • How Facebook Ads Use Sequential Retargeting to Convert Cold Leads

    How Facebook Ads Use Sequential Retargeting to Convert Cold Leads
    2026/06/06
    In this episode, Lucas and Luna explore how sequential retargeting on Facebook turns cold leads into customers by serving a strategic series of ads over time. They break down the three-phase framework: awareness, consideration, and conversion, using real examples like a DTC mattress brand that increased conversion rates by 34% after implementing a five-ad sequence. Lucas explains the importance of creative variety and frequency capping to avoid ad fatigue, while Luna discusses how to align ad content with the user's stage in the funnel. They also touch on tools like Facebook's custom audiences and automated rules to manage frequency. This episode is perfect for marketers looking to move beyond basic retargeting and build a narrative-driven ad sequence that respects the viewer's attention. #FacebookAds #SequentialRetargeting #AdSequence #ColdLeads #ConversionFunnel #MarketingStrategy #DTCBrands #FacebookCustomAudiences #AdFrequency #CreativeTesting #LucasAndLuna #FexingoBusiness #BusinessPodcast #Marketing #PaidSocial #RetargetingStrategy #AdFatigue #AudienceTargeting Keep every episode free: buymeacoffee.com/fexingo
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    7 分
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