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  • EP #39 Beyond Quick Fixes: Creating Community in Wellness
    2025/07/11

    Stepping into the world of wellness with authenticity and purpose, Jennifer Craig-Ford shares the compelling story behind Kül Contour Studio, a med spa nestled in the growing Spotsylvania Courthouse area. Her journey from California lawyer to Virginia wellness entrepreneur reveals how personal health challenges became the catalyst for a business focused on honest, supportive approaches to body contouring and self-care.

    Jennifer's candid discussion about her own struggles with fibromyalgia, psoriatic arthritis, and weight management in her 50s provides the emotional backbone to her business philosophy. Having experienced firsthand how conventional approaches to health can fail women, particularly those facing hormonal changes and autoimmune conditions, she's created a sanctuary where clients receive both effective treatments and genuine understanding.

    The science behind fat loss takes center stage as Jennifer expertly demystifies cryocontouring, explaining how extreme cold permanently destroys fat cells without migration to other body areas. She thoughtfully dispels industry myths about quick fixes, emphasizing the partnership required between provider and client for lasting results. What emerges is a refreshingly honest approach to wellness that acknowledges the complexities of body composition beyond simplistic views of weight gain and loss.

    Beyond her thriving med spa, Jennifer's passion for community building shines through her candidacy for the Spotsylvania County School Board and her involvement in local merchant initiatives. Her entrepreneurial wisdom—rooted in identifying genuine community needs and pursuing ventures that spark personal excitement—offers valuable insight for anyone considering their own business journey. Connect with Kül Contour Studio at Külcontourstudio.com or by calling 540-693-2182, and discover what makes this wellness approach uniquely supportive for women navigating health challenges.

    Jennifer Craig-Ford

    Kul Contour Studio

    9108 Old Battlefield Blvd, Suite 100 Spotsylvania, VA, 22553

    (540) 693-3218

    kulcontourstudio.com

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    20 分
  • EP #38 Building Dreams in Fredericksburg
    2025/07/11

    What happens when a philosophy major picks up a saw for the first time after college? For Nick Covert, it sparked a passion that grew into Dream Builders, a thriving 19-year business specializing in custom decks, screened porches, and sunrooms throughout Fredericksburg.

    Nick's unexpected journey from academic to entrepreneur forms the heart of this engaging conversation. Unlike many in his field who grew up with tools in hand, Nick discovered construction after completing his degree, finding immediate satisfaction in creating tangible structures and watching projects take shape daily. This fresh perspective gives Dream Builders its distinctive approach, combining practical craftsmanship with a thoughtful understanding of client needs.

    The discussion challenges common misconceptions about deck building, revealing why today's outdoor structures are far from simple DIY weekend projects. Nick explains how modern decks require engineering expertise and must navigate complex county-specific building codes. He shares valuable insights about emerging materials and techniques that have revolutionized the industry, moving beyond traditional pressure-treated lumber to innovative metal and composite options.

    What truly distinguishes Dream Builders in a competitive market is their commitment to education over high-pressure sales tactics. "If you don't go with us, at least you learn something from us," Nick explains, detailing how consultations focus on empowering homeowners with knowledge rather than pushing for immediate contracts. This refreshingly honest approach, combined with Nick's genuine enthusiasm for his craft, reveals why Dream Builders has earned its reputation as a trusted local business.

    Want to see samples of decking materials and railing options in person? Visit their showroom at 77 Cool Springs Road in Fredericksburg, check out dreambuildersofva.com, or call (540) 295-4111 to learn how they can transform your outdoor living space.

    Nick Covert

    Dream Builders

    (540) 295-4111

    77 Cool Spring Road Fredericksburg, VA, 22405

    dreambuildersofva.com

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    12 分
  • EP #36 Building Teams with Purpose with Kirstin Purcell
    2025/07/10

    Tired of sifting through piles of unqualified resumes? Meet Kirstin Purcell, founder of Handshake in Heels, who's revolutionizing how businesses approach talent acquisition in Fredericksburg and beyond.

    Kirstin joins the Fredericksburg Neighbors Podcast to shatter the biggest myth in recruiting: that posting a job online is enough to attract quality candidates. "The best candidates aren't actively looking—they're being pursued," she explains, highlighting why strategic recruiting requires much more than a well-written job advertisement. As a talent consultant rather than just a recruiter, Kirstin helps businesses build teams that align with their mission, culture, and long-term vision.

    Her journey into specialized recruiting came after an unexpected layoff from her corporate position—a challenge that became the catalyst for fully committing to Handshake in Heels. This modern recruiting and consulting firm focuses on removing the guesswork from hiring through a blend of strategy, industry insights, and genuine human connection. For Kirstin, it's about building partnerships rather than transactions, guiding companies through everything from crafting compelling job descriptions to aligning their talent strategy with business objectives.

    What strikes you most in this conversation is Kirstin's practical wisdom for anyone facing career transitions or considering entrepreneurship: "Start before you feel ready. Perfection is a myth, and waiting for it only delays your growth." Her advice to take "messy action" reminds us that building anything meaningful—whether a business or a team—is a journey of continuous learning rather than a race to perfection.

    Want to elevate your company's hiring approach or build a team that truly fits your organization's culture? Connect with Kirstin through her website at www.handshakeinheels.com or find her on Facebook and LinkedIn to discover how strategic recruiting can transform your business.

    Kirstin Purcell

    Handshake in Heels

    kpurcell@handshakeinheels.com

    handshakeinheels.com

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    9 分
  • EP #35 Inks and Stories: The Art Behind Dark Horse Tattoos
    2025/07/10

    Artistic passion meets professional integrity in this fascinating conversation with Cat Johnson, owner of Dark Horse Tattoos in Fredericksburg. With over 20 years of experience tattooing and 17 years running her own studio, Cat takes us behind the scenes of an industry often shrouded in misconceptions.

    The journey begins with an unexpected spark of inspiration—an HBO movie watched by an 11-year-old Cat that featured a full-body tattoo that captivated her imagination. That moment of fascination developed into a lifelong passion and eventually a thriving business that has earned its reputation "one client at a time."

    Cat expertly dismantles outdated stereotypes about who gets and gives tattoos. "We tattoo everyone," she explains, listing clients ranging from priests and doctors to soccer moms and surgeons. The demographic statistics are striking—approximately 85% of Americans between 18-35 have at least one tattoo, with the art form distributed equally between men and women. The days of "tiny tester tattoos" are long gone, with many first-timers now committing to full sleeves and large-scale pieces.

    What truly sets Dark Horse Tattoos apart is their commitment to education and honesty. Unlike shops desperate for any business, Cat and her team prioritize creating art that will "last and look beautiful and earn you compliments for the rest of your life." This means sometimes redirecting clients to artists better suited for specific styles or explaining why certain trendy designs seen on social media won't translate well to skin. "We want you to get a tattoo that's going to suit your particular physique and your goals," Cat emphasizes, revealing the thoughtful consideration behind every piece they create.

    Whether you're tattoo-curious or a seasoned collector, this conversation offers valuable insights into the artistry, business, and integrity behind quality tattooing. Visit darkhorsetattoos.com or call 540-288-8370 to experience the Dark Horse difference for yourself.

    Cat Johnson

    Dark Horse Tattoos

    +1 540-288-8370

    DHThelp@Gmail.com

    darkhorsetattoos.com

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    15 分
  • EP #34 Brewing Community: Mark Perry's Red Dragon Legacy
    2025/07/10

    Mark Perry never imagined his journey would lead from military aviation to craft beer innovation, yet his Red Dragon Brewery has become a cornerstone of Fredericksburg's evolving cultural landscape. When Virginia changed its brewing laws in the early 2010s, Perry saw an opportunity not just for business, but to give something back to his hometown. Alongside partners with deep local connections, he transformed a warehouse into what would eventually become one of the nation's top-ranked craft breweries.

    What distinguishes Red Dragon isn't just its location or atmosphere, but its pioneering approach to craft beer. Under brewer Cody Natale, the brewery gained recognition for revolutionary "juicy IPAs" that converted even the most hesitant beer drinkers, and heavily-fruited sour beers affectionately called "smoothies." These signature creations earned them an invitation to DC's prestigious Snallygaster Festival and, at one point, recognition as the 25th ranked brewery nationwide on Untappd's platform.

    The brewery's story isn't without challenges. Through partner transitions, pandemic disruptions, and shifting market dynamics, Perry has remained committed to quality and community. Today, Red Dragon stands as more than just a place to drink exceptional beer – it's a community hub where cyclists gather weekly for "Bikes and Beers" events, where friends connect without distraction, and where the spirit of craft brewing thrives in an unpretentious atmosphere. Whether you're a craft beer aficionado or simply seeking authentic local experiences, discover what makes this Fredericksburg gem special by visiting their Google virtual tour, following them on social media, or better yet, stopping by to raise a glass with the community they've built.

    Mark Perry

    Red Dragon Brewery

    info@reddragonbrewery.com

    +1 540-371-8100

    reddragonbrewery.com

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    22 分
  • EP #37 Home Buying 101: Demystifying the Mortgage Process
    2025/07/10

    Buying a home shouldn't feel like deciphering an ancient language, yet terms like "amortization," "debt-to-income ratio," and "loan-to-value" often leave potential buyers feeling overwhelmed and underprepared. That's exactly why Julie Birt from Mortgage Network Solutions is stepping in with a solution for the Fredericksburg community.

    Julie joins us to announce her upcoming Mortgage 101 seminar at the Fredericksburg Library on August 9th at 10am. This free event promises to strip away the confusion surrounding the homebuying process. As Julie explains, the rising housing market makes informed preparation more crucial than ever for first-time buyers. Understanding who does what—from realtors to mortgage officers to title companies—can transform a stressful experience into an empowering one.

    The seminar will tackle common pain points including credit requirements, budgeting strategies, and determining the right home size and price point for your unique situation. Julie's team from Mortgage Network Solutions (licensed across 14 states) will offer their professional expertise alongside special guidance on financial preparation. College students approaching graduation, individuals tired of renting, and even previous homeowners looking for a refresher are all welcome to attend. With complimentary donuts and coffee provided, this community event exemplifies Julie's commitment to making homeownership accessible through education.

    Homebuying Seminar

    AUGUST 9, 2025

    10:00-11:00

    Downtown Fredericksburg Library, Room 2

    Coffee and Donuts will be provided.


    Julie Birt

    Mortgage Loan Originator and Veteran

    MLO-73636VA (Virginia)

    NMLS# 2635222

    jbirt@mortgagens.com

    826.246.9436

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    5 分
  • EP #33 The Creative Mind Behind Stratifi
    2025/07/10

    Ever wondered what it takes to build a brand that truly stands out? Marie Linne von Berg, owner of Stratifi Creative, pulls back the curtain on effective brand building and website development in this engaging conversation.

    Marie shares her unexpected path to entrepreneurship after graduating from VCU with degrees in creative and strategic advertising. When faced with a job offer that would relegate her passion to a "side responsibility," she boldly declined—unknowingly setting herself on the path to founding a thriving marketing agency. What started as a simple contract agreement blossomed into Stratifi Creative, now a six-person team helping businesses communicate their value through bold brands and effective websites.

    With refreshing honesty, Marie challenges the marketing industry's tendency to oversimplify complex processes into "three simple steps." She explains that truly effective websites require an integrated approach addressing user experience, design, functionality, performance, and SEO simultaneously—insights that set her apart from competitors who might promise quick fixes.

    Beyond business talk, we explore Marie's deep roots in Fredericksburg, where she enjoys boating on Potomac Creek with family and strolling through the historic downtown with her husband. Her balance between work and outdoor activities reveals the lifestyle that keeps her creativity flowing. Marie also shares powerful advice about the transformative impact of mentorship, crediting various mentors for both practical guidance and emotional support throughout her entrepreneurial journey.

    What truly distinguishes Marie is her partnership approach to client relationships. Rather than pushing services through aggressive sales tactics, she focuses on building meaningful connections and creating win-win scenarios. She even encourages new entrepreneurs to embrace DIY marketing until they're ready for professional help—a philosophy that prioritizes client success over immediate profit.

    Ready to communicate your value more effectively or simply curious about marketing strategies that actually work? Connect with Marie at stratificreative.com or follow @StratifiCreative on Facebook and Instagram for regular marketing insights from this local business leader who's redefining success on her own terms.

    Marie Linne von Berg

    Stratifi Creative

    team@stratificreative.com

    stratificreative.com

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    12 分
  • EP #32 Mora Soan's Journey: Illustrating Life Through a Gnome's Adventures
    2025/06/29

    What happens when a mother's attempt to stay connected with her child during travel transforms into a beloved children's book series? Meet Mora Soan, a local legend in the Fredericksburg area who turned a small traveling gnome into the star of captivating stories that teach children about kindness, respect, and courage.

    During our conversation, Mora reveals how a 2019 trip to Cambodia after 37 years away from her homeland became the unexpected catalyst for her writing career. With a layover in Japan and missing her children, Mora brought along a small green gnome at her daughter's request, snapping photos to send home. This simple act of connection blossomed into the Jacob the Gnome series, featuring adventures across Japan, Canada, and Korea.

    What makes these books truly special is the family collaboration behind them. Mora's daughter Lana and Lana's best friend Yewon serve as illustrators, creating vibrant visuals that capture young readers' attention. As Mora explains, children "read with their eyes first," making the partnership between author and illustrators crucial to the books' success. She dispels the myth that writing for children is easy, revealing the careful craft behind creating stories that are concise, engaging, and use repetitive language that reinforces important lessons.

    Beyond her writing, Mora works as a paraprofessional at Kate Waller Barrett Elementary School and maintains an extensive garden with her husband – mirroring the garden that Jacob has in her stories. Her 22 years in Stafford have given her a deep appreciation for the area's growth and charm, from antique shops to beloved restaurants like La Petite Auberge.

    Ready to discover these delightful stories? Find Mora's books on Amazon, Barnes & Noble, in local libraries throughout Stafford and Fredericksburg, or at the MCX Exchange. Connect with her on Facebook or Instagram to follow Jacob's continuing adventures and see where this little gnome travels next!

    Mora Soan

    soan_m@hotmail.com

    Jacob the Gnome on Instagram

    Order at Barnes & Noble

    morasoan.godaddysites.com


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    11 分