What if music isn’t just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and remember your brand?

In this unforgettable episode of the Fitcarma Podcast, we sit down with Emma Marshall, researcher, educator, and author of Music is Medicine, to explore the deep, untapped potential of music as a tool for nervous system regulation, emotional imprinting, and embodied experience.

Emma’s story begins with a collapse—burnout, illness, and a body that wouldn’t respond to words. What brought her back was rhythm, movement, basslines, repetition, and dance. Her work now bridges global sound traditions, neuroscience, and somatic healing to show us how music isn’t entertainment. It’s technology for healing, connection, and community.

Whether you’re a studio owner, creative director, or fitness leader, this conversation will reframe how you think about music inside your brand experience. We discuss:

• Why your playlists might be overstimulating your clients instead of regulating them

• The key moments in a class where music can shift emotional states

• How rhythm creates memory, loyalty, and trust in your brand

• Why reclaiming ritual in group fitness may be the future of retention

• How to lead your team toward more intentional, immersive experiences

If you care about client retention, emotional resonance, and becoming a studio people don’t just attend but truly feel, this is a must-listen.

🔗 Connect with Emma Marshall
Website: https://mimhq.co.uk
Book: Music is Medicine on Amazon

💫 Want to align your message, your product, and your team?
Book a North Star Brand Strategy Session with us:
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