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Exploring Digital Marketing Ethics with Tim Frick

Exploring Digital Marketing Ethics with Tim Frick

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In Episode 9 of Season 4 of the BSuite podcast, host Anne Richardson interviews Tim Frick, founder and president of Mightybytes. MightyBytes is a B Corp certified digital marketing agency that serves social enterprises, sustainable brands, and large nonprofits.

Tim is an active leader and educator throughout the B Corp community and the digital marketing space. In the episode, he shares how he established Mightybytes’ Impact Business Models, the challenges that come with using digital marketing tactics in ethical ways, and how business leaders can achieve success while adopting a sustainable mindset.

LINKS/RESOURCES MENTIONED:

Mightybytes: https://www.mightybytes.com/

B Lab: https://usca.bcorporation.net/

Jevons paradox: https://en.wikipedia.org/wiki/Jevons_paradox

Sustainability & The Web: Tim’s TedX Talk: https://www.youtube.com/watch?v=qW75oJszcws

Solitaire Townsend’s LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7149030234300809217/

EcoGrader: https://ecograder.com/

Siteground: https://www.siteground.com/

Designing for Sustainability: A Guide to Building Green Digital Products and Services by Tim Frick: https://bookshop.org/p/books/designing-for-sustainability-a-guide-to-building-greener-digital-products-and-services-tim-frick/8133175?ean=9781491935774

Gaia Education: https://www.gaiaeducation.org/

World Wide Web Consortium’s Web Sustainability Guidelines https://sustainablewebdesign.org/

Alliance for the Great Lakes: https://greatlakes.org/

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