In this episode we learn about multi-day tour tech from Murray Decker, founder and CEO, Tour Amigo. Tour Amigo is a leading SaaS platform for the multi-day sector. There are surprisingly few SaaS platforms for multi-day tech, and Murray discusses the challenges and the differences he sees with the Destination Experiences sector.

Arival has just launched a new research study on multi-day, the first full study on tech and distribution since our 2021 landmark research project.

Arival is also featuring a multi-day track at Arival 360 DC, Sept 30 - Oct 3, 2025.

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The show with Chris and co-hosts Lori Timony and Christian Watts was one of the most practical shows we've had about AI in a while.

Scrunch is going deep with AI search, and Chris provides some great tips and ideas in this show, I highly recommend you take a listen to this quick clip and hear Chris's main points:
"The first thing we've outsourced at scale to AI is BROWSING"
"The customer journey is changing radically"
"We're living in a new era of discovery"
"Customers move to simplicity with AI Search"
"Disruption of Word of Mouth?"
"SEO is evolving but AI permanently changed the Customer Journey"

There's a lot to discover in this show!

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Get introduced to Jessie Fischer, Founder & CEO, GuestOS. Jessie got an early start in the hospitality business, starting when she was 12 years old, working at her family's motel near Yosemite National Park

​GuestOS is an AI-driven concierge platform tailored for the hospitality industry, aiming to enhance guest experiences through personalized, 24/7 multilingual support. Founded in 2023 by Jessie, the company leverages AI to automate and enrich guest interactions. ​

• Personalized Guest Interactions: Offers tailored recommendations based on guest preferences and behaviors, facilitating seamless communication via SMS and voice. ​
• Operational Efficiency: Streamlines hotel operations by managing reservations, itineraries, and guest data, allowing staff to focus on direct guest services. ​
• Emergency Response Initiatives: Developed AI-powered hotlines during crises, such as the California wildfires, to provide real-time information and support to affected communities. ​

GuestOS positions itself as the first AI-native concierge for hotels, focusing on unlocking new revenue streams beyond room bookings by managing the discovery, booking, and payment process for onsite experiences. ​

For more information, visit their official website: guestos.ai.

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