S4, E 12 Klook, Creators, and the New Travel Funnel with Henry Hooper
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S4, E 12 Klook, Creators, and the New Travel Funnel with Henry Hooper
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In this episode of Experience This! Travel Show, we sit down with Henry Hooper, VP of Western Markets at Klook, to discuss where travel discovery is headed.
Henry gives us a really interesting look at how Klook is thinking about the experiences market not just selling things to do, but making travel simpler, helping travelers see value beyond price, and using content to help them discover something new.
We also get into creator marketing, social commerce, and one of my favorite points from the conversation: why “saves” matter more than likes or clicks when people are planning travel.
From there, we talk about Klook’s bigger ambitions across experiences, mobility, hotels, and B2B partnerships and what all of this could mean for tour, activity, and attraction operators trying to get noticed in an increasingly crowded marketplace.
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