Does your audience growth strategy help someone who's never heard of you find your podcast? And when they do, is there enough in those first few moments to make them want to stay?

I know what it's like to look at the podcast charts and wonder what everyone else has figured out. I started with a $25 microphone and 15 downloads, and for a long time I was making episodes for people who already knew me. What I hadn't really considered was how my show would reach someone who didn't.

That's an important distinction, especially when you're growing a smaller show. Podcast positioning isn't just about what you want to talk about. It's about understanding what your next listener is already interested in and where your podcast fits into her world. Because podcast discoverability starts long before someone presses play.

But getting found is only part of an audience growth strategy. What happens when somebody gives your show a chance? I want you to think about the first 90 seconds, and whether they make a new listener feel like they've come to the right place. Not because you need a bigger production budget or a more polished personality. Because even a small show can create an experience worth coming back for.

We'll talk about the difference between serving the audience you already have and reaching the people you haven't met yet, and why podcast engagement deserves just as much attention as visibility. A good audience growth strategy makes room for both.

If you're ready to get more intentional about who finds your show, join me for the free Chart Challenge starting November 2. We'll work on positioning and visibility to help more women get found and ranked on the podcast charts.

Grab your free seat at https://janditchfield.co/chart.

Ready to grow your podcast alongside women who get it?

The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.

Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.

You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.

The Show is free to join.

If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.

Join The Show → janditchfield.co/theshow

Welcome to Top Ranked, the podcast for women entrepreneurs who are ready to get their podcasts discovered, grow their audiences, and turn their shows into a competitive advantage for their businesses.

I'm Jan Ditchfield, a Canada's leading podcast business strategist, and I believe podcast marketing should be about more than publishing episodes and hoping the right people eventually find you.

If you're frustrated by slow podcast growth, wondering why competing shows are outranking yours, or trying to figure out how to turn more listeners into paying clients, you're in the right place.

On Top Ranked, I'm sharing practical podcast marketing strategies to help you grow your audience, improve your podcast SEO, and make smarter decisions about your show's visibility and business growth.

We'll talk about podcast discoverability, podcast ranking, audience growth, and the strategies that help your show stand out. I'll also take you behind the scenes of what's happening in the podcast industry, explore how podcast rankings work, and share what I'm learning from studying the shows that are getting noticed.

I've spent more than 25 years working in business and marketing, and I've helped women entrepreneurs achieve more than 1,000 podcast chart placements. I know how much work goes into creating a podcast, and I want to help you make sure that work is actually moving your business forward.

Whether you're looking for a better podcast strategy, stronger business podcast growth, or a clearer understanding of how to compete in an increasingly crowded space, you'll find practical advice you can put to work.

Follow Top Ranked on Apple Podcasts or Spotify so you don't miss what's coming next.

It's time to turn podcasting into your competitive advantage.

Ready to grow your podcast alongside women who get it?

The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.

Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.

You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.

The Show is free to join.

If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.

Join The Show → janditchfield.co/theshow

Does your podcast marketing strategy still reflect the business you're running today? Or is your show representing a version of your business you've already outgrown?

Two conversations this week made me take a closer look at Evergreen Marketing, Simplified. One came from helping a client make sure her podcast keeps up with her evolving business. The other happened while I was teaching podcast SEO inside The Show, when I admitted something I'd never said out loud before: I've never really liked the name of my podcast.

And that realization led to a much bigger question. What happens when your business evolves, but your podcast marketing strategy doesn't?

In this episode, we're talking about the job your show is meant to do in your business, why a business podcast can work at every stage of your marketing funnel, and how your podcast strategy should help turn listeners into customers. We'll also look at competitive positioning, podcast discoverability, and what makes someone choose your show over another. Because podcast growth isn't just about publishing more episodes.

We'll also look at the things listeners actually see and hear: your name, description, podcast content strategy, and calls to action. Sometimes a few thoughtful changes are enough to bring your podcast business strategy back into alignment. Other times, as I've discovered, it's time for something bigger.

This is the final episode under the name Evergreen Marketing, Simplified, and I'm sharing why I've decided to make a change.

If your podcast marketing strategy needs a fresh look, join me for the free Canadian Chart Challenge starting November 2. We'll spend the month working on positioning, visibility, and podcast charting to help more Canadian women get found.

Grab your free seat at https://janditchfield.co/chart.

Ready to grow your podcast alongside Canadian women who get it?

The Show is Canada’s podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the Canadian charts.

Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, Canadian chart strategy and turning your podcast into a business asset.

You’ll also be part of a room full of Canadian women podcasters to connect and collaborate with, plus access to Canadian guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.

The Show is free to join.

If you’re a Canadian woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more Canadian women on the podcast charts.

Join The Show → janditchfield.co/theshow