Does your audience growth strategy help someone who's never heard of you find your podcast? And when they do, is there enough in those first few moments to make them want to stay?

I know what it's like to look at the podcast charts and wonder what everyone else has figured out. I started with a $25 microphone and 15 downloads, and for a long time I was making episodes for people who already knew me. What I hadn't really considered was how my show would reach someone who didn't.

That's an important distinction, especially when you're growing a smaller show. Podcast positioning isn't just about what you want to talk about. It's about understanding what your next listener is already interested in and where your podcast fits into her world. Because podcast discoverability starts long before someone presses play.

But getting found is only part of an audience growth strategy. What happens when somebody gives your show a chance? I want you to think about the first 90 seconds, and whether they make a new listener feel like they've come to the right place. Not because you need a bigger production budget or a more polished personality. Because even a small show can create an experience worth coming back for.

We'll talk about the difference between serving the audience you already have and reaching the people you haven't met yet, and why podcast engagement deserves just as much attention as visibility. A good audience growth strategy makes room for both.

If you're ready to get more intentional about who finds your show, join me for the free Chart Challenge starting November 2. We'll work on positioning and visibility to help more women get found and ranked on the podcast charts.

Grab your free seat at https://janditchfield.co/chart.

Ready to grow your podcast alongside women who get it?

The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.

Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.

You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.

The Show is free to join.

If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.

Join The Show → janditchfield.co/theshow