David Peckinpaugh is President and CEO of Maritz and the first non-family CEO of a 132-year-old, fifth-generation family-owned company. He explains what it means to lead as a steward, and how the Tugboat Institute's Evergreen seven Ps (purpose, people, passion, perseverance, performance, principles, profit) guide his decisions, with profit treated as fuel for people and innovation. He also covers how Maritz led through COVID with weekly town halls, why his approach to AI is meant to make employees irreplaceable, why in-person events stay human, the difference between personalized and personal, and why time is what attendees really spend.
00:00 Stewardship Over Speed
01:11 Welcome And Guest Intro
03:30 David’s Path Into Events
05:50 Why In Person Still Wins
07:26 Leading With Stewardship
12:21 Evergreen Seven Ps Framework
14:10 Profit Fuels Purpose
15:12 Decision Filters Under Pressure
21:19 AI To Make People Irreplaceable
24:17 Human Connection Can’t Be Automated
25:35 Time Is The Currency
27:10 Trust And Loyalty
28:52 Personal Versus Personalized
30:34 Culture And Seven Ps
32:39 COVID Leadership Decisions
36:35 Stewardship And Accountability
38:38 Mentoring Future CEOs
42:14 Legacy Of Stewardship
43:35 Authenticity And AI Reading
45:55 Closing And Where To Connect
👉 Part of The CEO Edition of Events: Demystified, hosted by Anca Platon Trifan, CMP, WMEP
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“Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.