In this interesting episode of the Events Demystified Podcast, we dive deep into the transformative power of AI in event planning and design with Nick Borelli, Director of Marketing at Zenus. Join us as we explore how facial analysis, ethical AI tools, and actual attendee behavior can revolutionize your events by moving beyond traditional metrics like post-show surveys and registration numbers. Nick shares his extensive experience in the event industry and offers insights into leveraging data and AI to create personalized, engaging, and innovative events.

Don't miss out on this thought-provoking discussion that challenges the 'we've always done it this way' mindset.

00:00 Introduction to Event Feedback

01:38 Welcome to Events Demystified Podcast

02:22 Today's Guest: Nick Borelli

03:39 Nick Borelli's Early Career

07:47 Transition to Digital Marketing

09:53 The Importance of Behavioral Data

20:24 Personalization in Event Marketing

27:25 Ethics of Facial Recognition and AI

34:00 Understanding Sentiment Validation

34:47 The Role of Positive Energy in Group Dynamics

35:32 Operational Goals and Audience Trends

36:08 Case Study: Booth Design and Audience Engagement

38:41 Facial Recognition vs. Facial Analysis

50:56 The Future of AI in Events

58:36 Final Thoughts and Industry Insights

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👉 Episode Notes: ⁠⁠https://eventsdemystified.com/⁠⁠

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: ⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

In this episode of the Events Demystified Podcast, host Anca Platon Trifan sits down with Stacey Hanke, CEO of Stacey Hanke Inc. and author of 'Influence Redefined.' Stacey shares invaluable insights on enhancing communication and influence, especially for event professionals, entrepreneurs, and business owners. Learn practical tools and strategies to communicate confidently and lead authentically. Discover how to build trust, adapt your messaging, and maintain consistency across different platforms. Don’t miss out on actionable steps and expert advice to elevate your communication skills and influence effectively in both virtual and in-person settings.

00:00 Introduction to Communication and Influence

01:57 Meet Stacey Hanke: Expert in Influence

03:40 Stacey's Journey from Farm to Business

05:26 Defining True Influence

07:59 Common Pitfalls in Communication

12:34 Practical Steps to Improve Influence

16:12 Overcoming Challenges and Building Confidence

24:26 The Importance of Consistency in Influence

29:29 Balancing Remote and In-Person Work

30:20 Building Virtual Team Connections

33:48 Authenticity in Professional Communication

36:07 Personal Branding and Authenticity

41:40 The Role of Feedback and Mentorship

47:36 The Future of Communication and Influence

50:29 Conclusion and Final Thoughts

👉 Like and share this video to spread the knowledge.

👉 Episode Notes: ⁠https://eventsdemystified.com/⁠

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: ⁠https://ancaplatontrifan.me/booking-page/⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠https://www.instagram.com/anca.platon.trifan/⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

n this episode of the Events Demystified Podcast, host Anca Platon Trifan dives into the business side of AV event production with Tom Stimson, President of Stimson Group, LLC. They discuss the pitfalls of traditional rental-based pricing models and the importance of charging based on expertise, creativity, and strategy. Tom shares insights from his decades of experience advising AV companies and offers practical advice on improving profitability and redefining value in the event production industry. Tune in for a deep dive into labor challenges, technology advancements, and smart business practices that can help event professionals thrive.

00:00 Introduction and Episode Overview

00:18 The Pricing Trap in Event Production

02:32 Guest Introduction: Tom Stimson

04:08 Tom's Journey and Lessons Learned

05:41 Challenges in AV Production Pricing

08:02 Historical Context of AV Pricing Models

10:19 The Value of Pre-Production Time

12:25 Breaking the Cycle: Charging for Value

15:00 Negotiating Terms and Managing Risk

19:44 The Importance of Setting Expectations

25:24 Smarter Ways to Approach Event Production

29:52 Navigating Budget Conversations

31:30 The Importance of Honest Budgeting

33:27 Addressing Labor and Talent Shortages

35:16 Rethinking Pricing Models

38:06 The Value of Experience and Expertise

43:31 Regional Pricing Variations

48:49 Future of Event Production Business Models

55:13 Final Thoughts and Advice

👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

In this episode, we explore the journey of Claudine C Pellington, an AV veteran, show director, and founder of CCP Audiovisual. Tune into this brand new conversation on the Events Demystified Podcast! Hosted by Anca Platon Trifan of the Events Demystified Podcast, Claudine shares her experiences of building a successful career in a male-dominated field, her path from music to AV production, the challenges she's faced, and the importance of resilience, mentorship, and believing in oneself. This episode offers valuable insights for anyone interested in or already working within the AV industry, especially women and people of color. Tune in for a powerful discussion on representation, hard work, and paving the way for the next generation of women in live events and technology. Don't miss out on the real talk about the ups and downs in the AV trenches, and be inspired to lead with courage and clarity.00:00 Introduction and Guest Welcome03:12 Breaking Myths in AV Industry05:58 Claudine's Journey into AV12:03 Anca's Parallel Journey17:50 Challenges and Resilience in AV22:05 Navigating Male-Dominated Spaces34:01 Handling Conflicts and Personalities37:41 Making AV Industry Inclusive39:56 Mentorship and Its Impact41:16 A Tribute to My Best Friend and Mentor42:10 Transitioning to Freelance43:59 Challenges and Rewards of Freelancing46:21 Navigating the AV Industry as a Woman50:04 Overcoming Technical Challenges01:05:41 Advice for Aspiring AV Professionals01:11:00 Final Thoughts and Networking

👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

In this episode of the Events Demystified Podcast, host Anca Platon Trifan welcomes Iain Morrison, CEO of an event tech startup specializing in digital twins and immersive pre-visualization. Iain shares his journey from his early days in event production to pioneering new technologies that enhance the event planning process. The conversation covers the impact of digital twins on event ROI, human connection in a tech-driven world, and the importance of addressing mental health issues in the events industry. Don't miss insightful discussions on leadership, team dynamics, and the future of spatial tech in events. Subscribe now and stay ahead in the evolving world of event planning.00:00 Introduction to Digital Twins in Event Planning02:07 Meet the Guest: Iain Morrison03:20 Icebreaker: Pre-visualizing Non-Event Experiences06:04 Iain's Journey in Event Production08:55 The Complexity of High-Level Event Management13:09 The Shift to Previsualization and Immersive Planning18:59 Understanding Digital Twins20:52 The Future of Digital Twins in Events32:44 Leadership and Preventing Burnout in Event Production37:35 Working with a Partner: Balancing Life and Work40:13 Exciting Future of Spatial Tech in Events45:02 Final Thoughts and Advice for Event Planners47:18 Conclusion and Contact InformationTune into this brand new conversation on the Events Demystified Podcast!

👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

Join host Anca Platon Trifan, CMP, WMEP in this insightful episode of the Events-ified Podcast as she interviews global event marketing strategist Marisa Nebosky, CMP. Marisa shares her experience in developing award-winning brand stories and impactful campaigns for major brands like Bose and Lego. Discover her creative process, from initial brief to execution, and learn about her fascinating journey, including sending cargo into space. This episode also touches on balancing creativity with business goals, the importance of community in events, and Marisa's inspiring volunteer work in dog rescue. Whether you're an event marketer or a creative professional, don't miss this engaging conversation filled with practical tips and heartfelt stories. Subscribe, share, and stay tuned for more episodes!00:00 Introduction to Creative Event Marketing01:55 Meet Marissa Nebosky: A Strategic Creative Mind03:40 Early Beginnings: From High School Prom to Event Planning06:39 The Space Cargo Story: A Unique Achievement08:22 The Power of Design: From Renderings to Reality11:49 Creative Process: From Brief to Execution19:11 Overcoming Creative Blocks and Personal Productivity26:57 Accountability in Event Marketing27:19 Designing Experiences to Achieve Business Goals29:38 The Importance of Follow-Through in Event Planning31:01 Balancing Creativity and Strategy34:31 Marissa's Journey from Graphic Design to Event Marketing37:07 The Role of Creativity in Team Building39:45 Dog Rescue and Personal Fulfillment46:01 Advice for Aspiring Creatives49:40 Future Trends in Event Marketing52:57 Conclusion and Final Thoughts👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

--------------------------------------------------------------

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

--------------------------------------------------------------

Connect with your Podcast Host at the links below:

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Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

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⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

--------------------------------------------------------------

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

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👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

Join us in the final episode of our six-year anniversary miniseries, where Anca Platon Trifan shares her deeply personal journey of overcoming immense challenges and rebuilding herself from the ground up. This chapter, Iron & Ashes, recounts her path from depletion and grief to becoming a competitive bodybuilder and redefining strength through discipline. Anca connects her physical transformation with emotional resilience and professional growth, while also discussing the significance of integrating fitness and AI technology in the event industry. This episode is dedicated to those who have ever found strength in their struggles and are on their own journey of becoming. Don't miss this inspiring and raw narrative that speaks to the heart of perseverance and transformation.00:00 Welcome and Introduction01:07 The Journey Begins: Iron & Ashes02:00 Events Demystified: Podcast Overview03:00 The Gym: A Place of Transformation05:09 The Reality of Bodybuilding Prep07:04 Balancing Life and Fitness09:11 The Emotional and Physical Struggles10:43 The Role of Wellness in Event Professionals11:50 The Fit4Events™ Framework12:36 Personal Reflections and Family Impact19:58 The Deeper Transformation39:49 The Final Chapter: Iron and Ashes41:02 Conclusion and Future Directions👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share!

Your support helps us continue to deliver insightful and engaging content like this.

--------------------------------------------------------------

Sponsored and Produced by Tree-Fan Events Production LLC.

Let's change the way we plan, produce, and experience events together!

--------------------------------------------------------------

Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/

--------------------------------------------------------------⁠⁠⁠⁠⁠⁠

Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

--------------------------------------------------------------⁠⁠

“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠ Productions LLC, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

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✅ Other Video You Might Be Interested In Watching:

👉 187: Six Yrs Anni | Events Demystified - When The Feed Goes Dark https://youtu.be/H_Dy0agS4EU

👉 186: Six Yrs Anni | California Dreams: When the West Called https://youtu.be/-5NlW8eJzzA

👉 185: Six Yrs Anni | One Mic: My Origin Story Unplugged: https://youtu.be/OfcGBb9NrRA

👉 5th Yrs Anni: https://youtu.be/FkTaENHLk24

👉 4th Yrs Anni: https://youtu.be/nJN2nS2-iCM

👉 3rd Yrs Anni: https://youtu.be/pL-T4UNUqsI

👉 2nd Yrs Anni: https://youtube.com/live/eLD2V9yOkcs

In this special anniversary episode of the Events Demystified podcast, host Anca Platon Trifan reflects on the impact of the COVID-19 pandemic on the events industry, her personal journey through adversity, and the transformation that followed. The episode explores themes of resilience, self-discovery, and professional adaptation, highlighting how the sudden stillness brought by the pandemic forced event professionals to reinvent themselves and their craft. Anca shares her own experiences of overcoming professional and personal challenges, underscoring the importance of mental, emotional, and physical fitness in the events industry.

Tune in for a heartfelt narrative that blends technical expertise with deep personal insights.

00:00 Introduction and Anniversary Celebration

00:44 A Different Chapter: When It All Falls Apart

03:14 The Impact of the Pandemic on the Events Industry

07:07 Pivoting to Virtual Events

22:56 Personal Transformation and Therapy

26:57 Bodybuilding as a Path to Healing

32:17 Conclusion and Upcoming Episodes

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share!

Your support helps us continue to deliver insightful and engaging content like this.

--------------------------------------------------------------

Sponsored and Produced by Tree-Fan Events Production LLC.

Let's change the way we plan, produce, and experience events together!

--------------------------------------------------------------

Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/

--------------------------------------------------------------⁠⁠⁠⁠⁠⁠

Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

--------------------------------------------------------------⁠⁠

“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠ Productions LLC, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

-------------------------------------------------------

✅ Other Video You Might Be Interested In Watching:

👉 187: Six Yrs Anni | Events Demystified - When The Feed Goes Dark https://youtu.be/H_Dy0agS4EU

👉 186: Six Yrs Anni | California Dreams: When the West Called https://youtu.be/-5NlW8eJzzA

👉 185: Six Yrs Anni | One Mic: My Origin Story Unplugged: https://youtu.be/OfcGBb9NrRA

👉 5th Yrs Anni: https://youtu.be/FkTaENHLk24

👉 4th Yrs Anni: https://youtu.be/nJN2nS2-iCM

👉 3rd Yrs Anni: https://youtu.be/pL-T4UNUqsI

👉 2nd Yrs Anni: https://youtube.com/live/eLD2V9yOkcs