In this interesting episode of the Events Demystified Podcast, we dive deep into the transformative power of AI in event planning and design with Nick Borelli, Director of Marketing at Zenus. Join us as we explore how facial analysis, ethical AI tools, and actual attendee behavior can revolutionize your events by moving beyond traditional metrics like post-show surveys and registration numbers. Nick shares his extensive experience in the event industry and offers insights into leveraging data and AI to create personalized, engaging, and innovative events.

Don't miss out on this thought-provoking discussion that challenges the 'we've always done it this way' mindset.

00:00 Introduction to Event Feedback

01:38 Welcome to Events Demystified Podcast

02:22 Today's Guest: Nick Borelli

03:39 Nick Borelli's Early Career

07:47 Transition to Digital Marketing

09:53 The Importance of Behavioral Data

20:24 Personalization in Event Marketing

27:25 Ethics of Facial Recognition and AI

34:00 Understanding Sentiment Validation

34:47 The Role of Positive Energy in Group Dynamics

35:32 Operational Goals and Audience Trends

36:08 Case Study: Booth Design and Audience Engagement

38:41 Facial Recognition vs. Facial Analysis

50:56 The Future of AI in Events

58:36 Final Thoughts and Industry Insights

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👉 Episode Notes: ⁠⁠https://eventsdemystified.com/⁠⁠

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: ⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

In this episode of the Events Demystified Podcast, host Anca Platon Trifan sits down with Stacey Hanke, CEO of Stacey Hanke Inc. and author of 'Influence Redefined.' Stacey shares invaluable insights on enhancing communication and influence, especially for event professionals, entrepreneurs, and business owners. Learn practical tools and strategies to communicate confidently and lead authentically. Discover how to build trust, adapt your messaging, and maintain consistency across different platforms. Don’t miss out on actionable steps and expert advice to elevate your communication skills and influence effectively in both virtual and in-person settings.

00:00 Introduction to Communication and Influence

01:57 Meet Stacey Hanke: Expert in Influence

03:40 Stacey's Journey from Farm to Business

05:26 Defining True Influence

07:59 Common Pitfalls in Communication

12:34 Practical Steps to Improve Influence

16:12 Overcoming Challenges and Building Confidence

24:26 The Importance of Consistency in Influence

29:29 Balancing Remote and In-Person Work

30:20 Building Virtual Team Connections

33:48 Authenticity in Professional Communication

36:07 Personal Branding and Authenticity

41:40 The Role of Feedback and Mentorship

47:36 The Future of Communication and Influence

50:29 Conclusion and Final Thoughts

👉 Like and share this video to spread the knowledge.

👉 Episode Notes: ⁠https://eventsdemystified.com/⁠

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: ⁠https://ancaplatontrifan.me/booking-page/⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠https://www.instagram.com/anca.platon.trifan/⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

n this episode of the Events Demystified Podcast, host Anca Platon Trifan dives into the business side of AV event production with Tom Stimson, President of Stimson Group, LLC. They discuss the pitfalls of traditional rental-based pricing models and the importance of charging based on expertise, creativity, and strategy. Tom shares insights from his decades of experience advising AV companies and offers practical advice on improving profitability and redefining value in the event production industry. Tune in for a deep dive into labor challenges, technology advancements, and smart business practices that can help event professionals thrive.

00:00 Introduction and Episode Overview

00:18 The Pricing Trap in Event Production

02:32 Guest Introduction: Tom Stimson

04:08 Tom's Journey and Lessons Learned

05:41 Challenges in AV Production Pricing

08:02 Historical Context of AV Pricing Models

10:19 The Value of Pre-Production Time

12:25 Breaking the Cycle: Charging for Value

15:00 Negotiating Terms and Managing Risk

19:44 The Importance of Setting Expectations

25:24 Smarter Ways to Approach Event Production

29:52 Navigating Budget Conversations

31:30 The Importance of Honest Budgeting

33:27 Addressing Labor and Talent Shortages

35:16 Rethinking Pricing Models

38:06 The Value of Experience and Expertise

43:31 Regional Pricing Variations

48:49 Future of Event Production Business Models

55:13 Final Thoughts and Advice

👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.

Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!