🎙️ This week on the EventNewsDXB podcast, we’re joined by Rudi Buchner, co-founder of Three Monkeys, whose journey from a 10-year-old cable runner at a Pope’s visit in Bavaria to one of Dubai’s most innovative event producers is nothing short of remarkable.

⛑️ When the pandemic brought the industry to a halt, Rudi and his team didn't just pivot - they reimagined what virtual events could be. By applying broadcast-level production techniques and integrating features like AI-powered captioning, simultaneous translation, and sign language interpretation, they helped set a new standard for corporate communication.

🎧 In this episode, Rudi shares how they scaled up his busines to run four event broadcast control rooms simultaneously, the art of transforming corporate executives into virtual stage pros and the brand challenge of being too good at virtual - only to have clients forget their creative roots in experiential and exhibition design.

It’s a fascinating conversation filled with insight, resilience and a vision for a more sustainable future in events.

Production Credits:

Presented by: Ian Carless
Studio Engineer & Editor: Roy D'Monte
Executive Producers: Ian Carless & Joe Morrison
Produced by: EventNewsDXB & W4 Podcast Studio

Support us!

It takes time and effort to put the EventNewsDXB podcast together and we hope it's worth something to you. If it is, please consider supporting us for as little as US$250 per month to keep the podcasts coming. Contact us for details.

Rob Statham & Jake Smith: Behind the Pit Wall - F1 And The Power Of Experiential Marketing

🚦 This week, we’re going full throttle into the world of Formula One with Rob Statham and Jake Smith from The Events House, the creative minds behind some of the most memorable fan zone activations on the global F1 calendar.

From setting up Giant Jenga at local events to building 4D cinemas for Aramco in Bahrain and Saudi Arabia, their journey is a masterclass in how experiential marketing has become a critical player in the modern brand playbook.

🎧 Hear how these large-scale activations come together, why race days in the region are more social phenomenon than sport and how brands are shifting focus from digital noise to real-world, high-impact experiences.

Whether you're in events, marketing, motorsport - or just love a good hustle story - this episode is for you.

Production Credits:

Presented by: Ian Carless
Studio Engineer & Editor: Roy D'Monte
Executive Producers: Ian Carless & Joe Morrison
Produced by: EventNewsDXB & W4 Podcast Studio

Support us!

It takes time and effort to put the EventNewsDXB podcast together and we hope it's worth something to you. If it is, please consider supporting us for as little as US$250 per month to keep the podcasts coming. Contact us for details.

Mohammad Al Shehhi: The Emirati Who Quit His Day Job To Start A Wrestling Revolution

What happens when a young Emirati decides to ditch his conventional career path and dive headfirst into the high-flying world of professional wrestling? This week on EventNewsDXB, we're talking to Mohammed Al Shehhi, known to fans as "Shaheen" (Arabic for falcon), who traded 9-5 and office politics for suplexes and theatrical combat.​

Mohammad opens up about how he went against the expectations of both family and society and embarked on a remarkable double life: corporate professional by day, aspiring wrestler by night.

His persistence paid off. Three years after founding WrestleFest DXB, Mohammed has transformed humble beginnings (the first show had just five audience members) into Dubai's most unique sporting spectacle with regular sold-out events.

Podcast Rundown

1️⃣ Mohammed's Journey into Wrestling

2️⃣ Living a Double Life

3️⃣ Building a Wrestling Promotion

4️⃣ Creating a Community-Driven Event

5️⃣ WWE Connections and Future Aspirations

6️⃣ Television Dreams and Next Steps

Production Credits:

Presented by: Ian Carless
Studio Engineer & Editor: Roy D'Monte
Executive Producers: Ian Carless & Joe Morrison
Produced by: EventNewsDXB & W4 Podcast Studio

Support us!

It takes time and effort to put the EventNewsDXB podcast together and we hope it's worth something to you. If it is, please consider supporting us for as little as US$250 per month to keep the podcasts coming. Contact us for details.