European Luxury Market
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European Luxury Market
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🎙️Fashion is still the main thing in the luxury market, and jewelry and watches are also really popular. Luxury furniture and homewares are also growing because people want to have a more complete brand experience. And luxury luggage sales are still going strong because traveling is still a big part of luxury consumers’ spending priorities.
🎙️Luxury brands are always looking for new ways to connect with more people. They’re investing in things like hotels, cafes, bars, and restaurants, spas, and even branded homes. They’re also doing a lot of brand activations in seasonal resort towns, like beach club takeovers, pop-up stores, and permanent store openings. And guess what else? Sports, especially the Paris 2024 Olympic and Paralympic Games, have created a ton of luxury brand partnerships and activities in 2024.
Credit: Reports authored by Cushman & Wakefield
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