Essential Strategies for B2B Marketing Leaders in a Recession, with Drew Neisser, CEO at CMO Huddles
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Essential Strategies for B2B Marketing Leaders in a Recession, with Drew Neisser, CEO at CMO Huddles
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In this episode of B2B Brand180, Linda interviews Drew Neisser, CEO at CMO Huddles, podcast host, business coach and author. They discuss the challenges CMOs face in a recession including budget cuts, the importance of brand reputation, and the role of AI. Drew shares insights from his extensive career and explores current industry trends, providing practical advice for navigating economic downturns and leveraging new technologies.
03:03 Challenges and Strategies in B2B Industries
05:47 The Evolving Role of the CMO
07:59 Navigating Budget Cuts and AI in Marketing
15:02 Addressing the Hidden Recession in B2B
16:36 Effective Strategies for B2B CMOs
More About Drew:
http://www.cmohuddles.com
https://www.linkedin.com/in/drewneisser/
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/