Episode Thirteen: Impermanence, Disruption & Rough Diamonds with Nicole Yershon
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Episode Thirteen: Impermanence, Disruption & Rough Diamonds with Nicole Yershon
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For those of you who don't know her, Nicole Yershon was brought into Ogilvy in 2000, with the brief of bringing them into the 21st century.
From there she earned the reputation as the person that would get stuff done. That would challenge the norm, and question the status quo.
In this podcast and conversation we talk about the process of innovation, how the world around us is uncertain and rapidly changing, the Ogilvy innovation lab and the rough diamond program. In addition we touch on her new business the NY Collective, her incredible book ‘Rough Diamond’ and her current topic of investigation ‘Human as tech’.
As Nicole puts it: You’ve got two choices, you can let all this change crush you or you can push back and write your own rules.
https://www.nicoleyershon.com/
https://www.amazon.co.uk/Rough-Diamond-Expanded-Disruption-Advantage/dp/1948787989