It’s official—2025 is halfway done, and that brings us to a turning point! Listen as we reflect on what mid-year means for your marketing goals. With quotes from C.S. Lewis (“You can’t go back and change the beginning, but you can start where you are and change the ending”) and an inspiring Pinterest gem (“Make the second half the best yet!”), we set the stage for action.

• Deep dive into the 2025 Mid-Year Marketing Checklist:
• Review 2025 Marketing Goals: Revisit your ambitious New Year targets—compare progress, spot what’s working or floundering, and decide if pivots or new strategies are needed.
• Analyze Analytics: Dig into platform performance—identify top-performing channels (e.g., Instagram’s algorithm shifts) and ditch underperforming post types to optimize your efforts.
• Evaluate Brand Consistency: Check if your brand’s look, feel, and posting schedule are recognizable and predictable across platforms for maximum impact.
• Check Competitors: Analyze 2-3 direct competitors’ online moves (websites, social media) to stay ahead without copying—ensure you’re leading, not lagging.
• Follow Up on Leads: Reconnect with interested prospects—remind them mid-year urgency can help them hit their 2025 goals with your support.
• Refresh Your Website: Audit for outdated content, and plan a revamp if needed.
• Plan Paid Ads: Strategize your ad budget now—direct funds to high-ROI areas before the year-end rush hits.
• Why mid-year matters: Pivot strategies and maximize the next six months!

💡 Feeling stuck? Visit boomtagmedia.com to book a consultation or sign up for the checklist delivered to your inbox. Next week, catch Trapper Searles, author and success coach, live on LinkedIn or YouTube!Connect with me:

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