Have you ever wondered how a simple visit to a town can spark economic transformation? In this captivating conversation with Brandy Gleason, founder of the 1.3-million-member Ohio Road Trips Facebook group, we discover how tourism creates ripple effects that reshape communities.

Brandy shares her remarkable journey from homeschooling mom documenting family adventures to influential travel writer whose recommendations have helped small businesses thrive across Ohio. What began as a modest blog in 2018 evolved into multiple published books and a social media empire that connects travelers with hidden gems throughout the state. With charming candor, she reveals how reluctantly she stepped into the spotlight, motivated by a desire to showcase the places and people that make Ohio special.

The power of social media emerges as a central theme throughout our discussion. Brandy recounts how a single post about a farm stay generated over a million views, creating bookings through 2026 and allowing the owner to quit her day job. This pattern repeats across small towns where visitor discoveries translate into sustainable business growth. We explore what makes communities attractive destinations—passionate entrepreneurs, collaborative promotion, unique "love notes" like twinkle lights and music, and the power of authentic storytelling.

Restaurant owners earn special recognition as Brandy discusses her upcoming book featuring 84 unique Ohio eateries. She's gained profound respect for these hardworking entrepreneurs who often source ingredients locally, creating economic multiplier effects beyond their own establishments. The "naturally crafted" approach not only delivers distinctive flavors but strengthens entire regional food systems.

Whether you're a small business owner, local government official, or simply someone who loves discovering new places, this episode offers valuable insights into how tourism creates pathways for community development that begin with a single visit. Join us for this journey through Ohio's hidden treasures and the remarkable people preserving their stories.

Guest Links:

https://www.facebook.com/gleasonfamilyadventure

https://www.facebook.com/groups/2642861779333257

https://gleasonfamilyadventure.com/

Main Street Reimagined:

Facebook: facebook.com/MainStreetReimagined

The Main Street Reimagined Podcast, Watch on YouTube: https://www.youtube.com/playlist?list=PLqfkmF5bRH0od1d3iiYKs3oEn_gvMYk7N



Henry Development Group:

Facebook: facebook.com/henrydevelopmentgroup

Website: www.henrydevelopmentgroup.com

Developing News Newsletter: https://mailchi.mp/33110524eb5c/developing-news


Luke Henry:

LinkedIn: linkedin.com/luhenry

Facebook: facebook.com/luke.henry.148

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