Episode 46 | This Comic Has No Object Permanence
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Episode 46 | This Comic Has No Object Permanence
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McDonald’s chief marketing officer Paul Schrage only stipulated that he wanted a two-part Super Bowl commercial that promoted the Big Mac and featured the immensely popular Jordan as a celebrity pitchman.
Copywriter Jim Ferguson and art director Bob Shallcross, then the top creative team at Leo Burnett Worldwide, bounced ideas off one-another for days before the premise of a shooting contest dawned on them. In the award-winning spot, Bird challenges Jordan to match him shot for physics-defying shot with a Big Mac and fries at stake.
“It was a very simple idea, but what you find in advertising is that the simple ideas are usually the best,” Ferguson said. “Did we have any idea it was going to become part of pop culture? Hell no, man. You never know what’s going to catch on, but you hit the right time, the right idea, the right stars and sometimes it does.”
-"Iconic Sports Commercials: Michael Jordan vs. Larry Bird," Yahoo! Sports
Archie Comics' Sonic The Hedgehog #33
00:00 Intro
02:12 Let's Get Small! Part I
13:42 Let's Get Small! Part II
25:45 Let's Get Small! Part III
35:08 The Big Picture!
47:35 Sonic Shot
01:07:31 Outro